NCPCR turns up heat on Bournvita maker over violation of food safety, advertisement norms
A major controversy had broken out around Bournvita when a now-deleted video by a social media influencer, that claimed that Bournvita uses ingredients that, if consumed on a daily basis, could lead to diabetes, went viral. The video also showed that one of the ingredients, a colouring agent in the product, could cause cancer.
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