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The India RTD cold brew coffee market drivers and trends are as follows:
The market for RTD Cold Brew Coffee in India is expected to experience strong demand in the upcoming years. The strong demand for ready to drink beverages owing to the busy lifestyle is the major factor supporting the growth of the market during the forecast period. Furthermore, increasing consumer awareness regarding the various advantages related to the consumption of ready to drink coffee, such as help in preventing diseases such as obesity and hypertension, is further attracting a new customer base into the Indian market. With the increasing obese population, unhealthy eating habits and a tight work schedule has promoted individuals to opt for healthy alternatives that are highly convenient and do not need further cooking. The significant change in the consumer’s preference from drinking tea towards adopting various types of coffee due to the rising trend of meeting at cafes will positively influence the market’s demand.
The strong demand among young consumers also drives the India RTD Cold Brew Coffee market as a result of the rising café culture in the country. Numerous leading manufacturers focus on launching several types of RTD brew coffee to capture the demand of calorie-conscious consumers. In addition to this, the growing diabetic population is further propelling the demand for an alternative to sugar-based drinks. On the other hand, the risk of faster heart rate due to caffeine consumption and epidemic chances of insomnia are certain factors hindering the demand of the market.
Key Benefits of the Report:
- This report offers an analytical depiction of the India RTD cold brew coffee market while providing the current trends and future estimations to determine the imminent investment pockets.
- This study illustrates every relevant information, including the market drivers, restraints, and emerging opportunities, followed by a detailed analysis of the India RTD cold brew coffee market share.
- The report also provides a detailed India RTD cold brew coffee market analysis based on competitive intensity and how the competition will take shape over the next six years.
Segmentation of the India RTD cold brew coffee market:
Breakup by Packaging:
o Glass Bottles
o Pet Bottles
Breakup by Distribution Channel:
- Convenience Stores
- Specialist Stores
- Online Retail
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