We all know that Google uses complex ranking factors in its algorithm to get good results. For anyone running an online business, knowing these ranking factors is essential for successful growth. This guide will walk you through all of the ranking factors to optimize your content. Top page rankings for Google's Target Keywords will bring tremendous increase to your business. Google uses complex ranking factors and a expert marketing agency might help you in cracking the code and achieving the perfect balance for better page visibility. Understanding these basic ranking factors will help get better results.
There are several factors and without wasting time, we should always address them head-on
Domain Age: Domain age can be a factor in determining the ranking of a website, but that's not quite right, especially if the domain age is close enough.
Title Tag: Not as important as it will not be. It still helps to put the correct keywords in the title tag. Title tags that start with keywords usually perform better than other title tags.
Content length: The optimal content length should be around 2000 words. It is often not a hard and fast rule. Research has shown that the content of shorter length tends to answer fewer questions and covers very minimal topics. For longer content, pack in additional keywords and make your content as broad as possible.
Page load speed: Google uses page speed as a determining ranking factor alongside all other search engines. By maintaining your HTML code and page servers, search engines can find out the exact speed of your website and thus rank according to performance.
Mobility: More and more people are using cell phones to access websites. In this way, mobile-friendly websites have gained a foothold against the unfriendly websites which are on google list. The Google index that prioritizes mobile-first links this website to users checking something on a mobile device.
Keyword Density: While it doesn't matter because it won't. The right number of keywords on your page is essential so that Google can't read them as spam and at the same time read them as a relevant text for a particular search.
Image optimization: Images send critical relevance signals to websites through their file names, alternative text, title descriptions and captions.