Digital marketing is so basic that every company must have it if it wants to survive. And at the same time it is a very technical discipline full of English words and acronyms among which someone with a user level gets lost. A very clear example is SEO or SEM, two terms that many confuse but do not mean the same thing. So that you can finally say that you know how they differ and the benefits each of them has, read our post. You will thank us later.
SEO: Search Engine Optimization
When we talk about SEO or SEM we are always referring to search engine optimization. That is, the place where your website will appear in the results when a user searches for terms related to your company, your products or services. SEO allows you to scale positions organically . This means that you have worked out where you appear, which is not a paid advertisement.
Without going into details, we are going to greatly simplify the factors that Google takes into account when placing one or the other website in the results. One of the most important is relevance. This means that when a user searches for “seo services in Lahore ", the search engine will show pages related to those terms. The higher they are, the more relevant Google thinks they will be to the user.
As we have already told you many times, organic positioning is a very powerful tool. But for it to work, you have to take care of the strategy in detail. SEO does not have a magic formula that works for all companies or sectors. Each case is spatial; each website is unique and has particular characteristics and skills that require specific actions. That is why it is so important to carry out a preliminary study and detailed planning so as not to make mistakes that prevent our efforts from working.
SEM: Search Engine Marketing
The SEM is the positioning in the best search results, but of payment. It is much more than an ad system on Google, since it is content related to the search that the user performs. The most common platform to create this type of campaign in Google Ads, although there are others such as Bing Ads.
Continuing with the previous example, when a user searches for " party dresses for women ", they will see results from paid campaigns in prominent positions. They are clearly identified as an advertisement and, before and after them (since they can be placed in different positions on the page), the websites will appear organically positioned. In general, this type of campaign is pay per click.
What is better, SEO or SEM? The answer is both. These two types of positioning have advantages and a powerful digital marketing strategy should include both. In this way, all spheres will be worked on, producing better results in the short and long term. For all actions to make sense and be coordinated, it is advisable to leave it to professionals who carry out a prior study of the situation and the competition. In this way, you will ensure that they are not wasting your time or money. Do you want us to help you? Get in touch with us and we will offer you a tailor-made plan.