SEO trends that were popular only a few months ago, now gradually sink into the blackout. The SEO Trends list must be updated and new items should be added.
Today we would like to discuss with you those factors that will be conclusive for 2021. Some of them will stay evergreen, so you must try to optimize them with help of an SEO company in Singapore.
Here are 8 SEO trends to look out for in 2021,
1. AI Will Play a Larger Role
AI or Artificial Intelligence has changed the way we used to interact with the virtual world. Introduced only a few years ago, Google’s algorithm, which is also called RankBrain has become a major aspect in ranking the websites and will continue to do so. That is why your website with the help of the best SEO services in Singapore needs to learn how to optimze SEO for Rank Brain.
2. Voice Search
After the innovations of Google assistant, Siri, or Alexa, people are more prone to voice search than typing their queries. So, it is time to optimize your website using long-tail keywords. When doing a voice search, the users will be more specific, so SEO services in Singapore will help you find the relevant keywords.
Read More: Importance of Voice Search Optimization
3. Mobile-friendly Design
As 2021 is coming, it is hard to imagine a person without a Smartphone. Besides, it is estimated that by 2025, as much as 73% of internet users will do a web search using their Smartphone.
To ensure the user-friendliness of your website and Google to crawl your URL, make sure that you don’t have a disallow directive. Also, use similar meta robot tags on both your desktop and mobile.
4. Follow Google Eat Principle
What is Google eat principle?
It is all about expertise, confidence, and credibility – factors that help to determine if your website has quality content or not.
You can ensure quality content for your website in the following 3 ways,
- Know the type of content your target audience values
- Know your viewer’s interest in the internet
- Research that helps to create the right content
5. Long-Form Content Will Enhance the SERP
According to the best SEO agencies in Singapore long-read content that comprises 3000 or more words gets 3 times more views and 4 times more share. Apart from that they also get 3.5 times more backlinks than shorter articles that comprise 750-1000 words.
6. Displayed Snippets Will Become More Useful
No, you don’t have to keep on creating long-read content to rank higher on Google. A featured snippet that was introduced in 2017 is a great way to gain credibility in Google. While typing certain queries in Google, you must have noticed a box at the top of SERP, which is called a snippet.
Featured snippets are designed to display a chick of information that helps the user to go to the right website.
7. Improve Predictive Search
Since the launch of Google Discover in 2017, which is also an AI-driven tool, a new type of search has come in a place that doesn’t require a user query.
The tool studies the user’s behavioral patterns and learns about their traits gradually. With such precision, Google Discover finds out the most accurate content that the user would be interested in.
8. Include Videos
No matter if your website is already doing great or you have just consulted an SEO Agency in Singapore to optimize your website, include videos to entice the viewers.
The best SEO Company in Singapore will know how to optimize video content for a website with content and the right keywords, which will attract more traffic.