A business blog is a page that a company maintains. Usually about the products or services they provide: books, cookies, or writing services. Such blogs are maintained by copywriters, although often the authors themselves are the employees of the company.
The format of such a business blog is less lively than a lifestyle page with jokes, personal stories, and vacation photos. But this blog can be made really interesting and useful. Here are some ways to help you find topics.
Tips For Finding Interesting Topics
1- Record The Questions Customers Ask You
In fact, this is the coolest source of new topics for publications. These questions purely tell you what your target audience is interested in! And the answer to each of them can be turned into several interesting posts. People ask questions in different ways:
- In comments on your pages in social networks
- Through telephone conversations
- By private messages or e-mail
Find a way to bring all these questions together in one place: maintain an Excel spreadsheet or Google doc and put everything there according to the topics. Very soon you will find that the lists of questions are quite long and grow all the time.
2- Use Different Formats And Genres Of Texts
When you have collected a complete list of your customers' concerns, experiment with the presentation of the material. It can be:
- Funny stories
- Interviews with customers-about their experience or impressions of using the product or service
- Reportage-about how something is happening to you or your product/service. For example, how you provide help with a dissertation in UK or how in a store customer choose ready-made goods.
- Test drive-of your new product/service. Ideally, when you offer new products for testing to independent writers, each of them eventually tells a story, and you can publish them on your page.
- Customer feedback on the product/service.
- Case-how your product/service changed the life of a person for the better.
- Newsjacking-keep track of interesting news on the topic of your blog.
By applying different types and genres of texts to the same topic, it can be developed almost indefinitely.
3- Collect Stories From Your Customers
Authors of commercial blogs often get lost, wondering where to get these stories. Buyers are really quite reluctant to write positive and meaningful reviews. There is an algorithm for such cases.
Change the approach to obtaining them. Usually, it happens: after a purchase, a person, at best, either receives an automatic e-mail with the question "Did you like everything?" Something like, "Please leave a purchase review." 90% of such requests remain unanswered.
It's much more productive to call your customers and talk to them live. Reviews and stories will start popping up much more frequently. Telling something within one or two minutes is always easier than writing it, putting it into a coherent narrative. In addition, in live communication, you will hear information that you can additionally catch on to - and learn the whole story from your buyer.
4- Online Consultations In The Blog
Run free services and chats on your page. Provide free products or services to potential buyers, on their selection. In this format, doubts, objections, fears of potential customers will also appear which prevent them from deciding to buy. These same questions can be turned into topics for new posts in the future.
5- Related Interests Of Your Audience
It can be useful for readers if you dilute the main content of the page with a number of publications on the related interests of your subscribers. It is not easy to fantasize, guess, or model a list of related interests. It's like a guessing game.
Therefore, you need to get this information from real buyers in the process of surveys and drawing up a client's avatar. For example, the related interests of subscribers of an online writing service, the topics should be like the best essay writing services, tips, and hacks for students.
These tips can remove the confusion of finding the right content for your website. Now you can find interesting, fresh, and relevant topics for your commercial blog and also get to know the positive and negative aspects of your product/service through user’s reviews and feedback.