Audience Measurement to Drive Automatic Content Recognition (ACR) Market 2023
Automatic Content Recognition (ACR) Market
The global automatic content recognition market size can exceed USD 4,507.2 million by 2023, according to MRFR. This can be attributed to the deluge of consumer electronic devices integrated with the capacity to recognize content. Technological advances in digital fingerprinting and watermarking which facilitates seamless linking between devices, content, and viewers are projected to bode well for the market from 2017 to 2023 (forecast period).
Companies specializing in TVs and smart displays can capitalize on the technology to gain a higher consumer base. The lineup of content viewing experiences of consumers can be used to obtain considerable insights on likes and dislikes. It could be a platform for such software providers to place targeted Ads in order to gain consumer interest.
Industry News
Audience measurement metrics are key to discerning the success of campaigns. To this regard, PlaceIQ and Alphonso have partnered in 2019 to gain consumer location with respect to his/her viewing patterns. This can be used to link store visits with TV Ads and provide companies with data for placing targeted Ads. It relies on ACR for providing data which can give way to smarter media planning strategies.
Smart TVs have gained prominence owing to their high-quality display of content coupled with their collaboration with over-the-top (OTT) platforms. The inclination of consumers towards premium content has led to companies investing in gaining their viewing patterns. In 2018, Tubi TV, a U.S. streaming TV series provider teamed with Samba TV, a content recommendation engine, to gain insights through new measurement methods. The data can be used to transform viewing technologies of set-top boxes and furnish new data to OTT platforms.
Industry Segments
The market for global automatic content recognition is divided on the criteria of technology, service and end-user. On the criteria based on technology, the market is divided into acoustic & digital video fingerprinting, optical character recognition, video & image watermarking and speech recognition. In service, the market is segmented into professional service, managed service and valued added service. On the basis of end-user the market is segmented into defense & public safety, consumer electronics, e-commerce, education, automotive, media & entertainment, IT & telecommunication, healthcare, avionics and others.
Detailed Regional Analysis
The market for automatic content recognition includes Europe, North America, Asia Pacific and Rest of the World. It has been witnessed that North American region is responsible for the main share of the market. The Middle East and Asia-Pacific region is estimated to display the main development chances in the segment due to an increase population, rising mobile users, mounting popularity of BYOD technology and prosperous IT & telecommunication are the key causes powering the market expansion. The North American area holds the main market portion in the industry across the globe followed by Asia Pacific and European regions. The Canada and US markets are governing the market in North America due to increasing technological improvements and a reputable media and entertainment industry. The Asia-Pacific region is anticipated to grow with highest CAGR.
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