The global anti aging products market size is expected to reach USD 51.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast period. Rising consumer awareness regarding personal grooming and increasing concerns over the adverse effects associated with aging are expected to have a positive impact on the market growth.
Furthermore, growing awareness regarding the hazardous effects associated with the chemically processed anti-aging products is expected to promote the use of natural products. As of 2016, 57% of the U.S. women claimed to prefer natural skin care products for their daily usage. Therefore, consumers are increasingly preferring natural cosmetic oils and serums due to their ability to penetrate the skin easily.
The hair care segment is expected to be the fastest growing segment, expanding at a CAGR of 6.0% from 2019 to 2027. Aging is related to the loss of volume, hair thinning, and dryness. Therefore, rising importance of moisturizers, shampoo, and hair oils to cover grey hair, improve softness of hair, and increase shining features is expected to remain a favorable factor. Furthermore, growing application of hair care among men in order to maintain hair growth for a longer time is expected to be a key trend in the near future.
Supermarkets and hypermarkets was the largest segment, accounting for over 50.0% share of the global revenue in 2018. Availability of a wide range of products in a same selling window is a major factor driving the consumers to purchase from supermarkets. It has been observed that majority of the consumers prefer this distribution channel due to the availability of products. The online category is expected to be the fastest growing category as consumer preferences are shifting towards e-commerce portals due to the convenience of doorstep delivery services.
North America accounted for more than 35.0% share of the global revenue in 2018. High consumer spending on maintaining personal appearance is contributing to the market growth. To prevent the sign of aging, one-third of the U.S. adults use anti-aging products on a daily basis. Asia Pacific is expected to be the fastest growing region from 2019 to 2025. Growing disposable income and rising consumer awareness regarding the usage of anti-aging skin care in emerging economies including China and India are driving the market.
Key industry participants include Estée Lauder Inc.; Bioderma; Procter & Gamble; PhotoMedex, Inc.; Beiersdorf Limited; Lumenis; Clarin’s; Kiehls’s; pmdbeauty.com & Age Sciences Inc.; Cellex-C International Inc.; and The Boots Company PLC. Product innovation is expected to remain a critical success factor in the near future.
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Further key findings from the report suggest:
- The hair care segment is projected to ascend at a CAGR of 6.0% from 2019 to 2025
- Supermarkets and hypermarkets dominated the industry with an overall share of above 50.0% in 2018
- North America dominated the industry, accounting for above 35.0% share of the global revenue in 2018.
Grand View Research has segmented the global anti aging products market on the basis of product, distribution channel, and region:
Anti Aging Products Outlook (Revenue, USD Billion, 2015 - 2025)
- Skin Care
- Hair Care
Anti Aging Products Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
- Supermarkets & Hypermarkets
- Convenience Stores
Anti Aging Products Regional Outlook (Revenue, USD Billion, 2015 - 2025)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.