How to Optimize Your Website for Voice Search in 2020
As the prevalence of voice search grows, so does the importance of developing the SEO and content strategy for your business. Your website should keep up with the frequent shifts through search engines by content tweaking, keyword analysis, and additional consideration to users' needs.
Voice search in SEO is no longer a new concept since it has gained popularity over the past few years.
Along with other digital marketing and employer branding companies, a few webmasters have also begun designing their websites for voice quest. Some are also trying to find the solution to how to customize a voice search web site.
Below are 3 ways optimize your website for voice search
1. Ensure Your SEO Approach Considers Voice Search
SEO in voice search is important as voice scanning is distinct from typing a question.
Voice search has considerably changed how users browse, what they look for and what they search. This massively impacts SEO.
Google is updating the search engine cleverly to answer queries. The SERP features, such as Featured Snippets and Knowledge Graphs, decrease clicks as users no longer need to visit a site to get the response.
2. Conduct Keyword Research for Voice Searches
Compared to text-based voice searches are conversational and natural. This means that keyword robotic combinations such as "best," "restaurant," "nearby" are being replaced during voice searches with phrases such as "where is the best restaurant near me."
While assessing keywords, you need to have the sort of disparity between searches between mind. You will also need to look for keywords with large search frequency, CPC and seasonal patterns, but voice search made it simple to find out the keywords for conversation.
According to the trends, natural-sounding keywords should get a major boost in search volume as voice search increases. If the keyword sounds repetitive rather than conversational, then anticipate fewer users in the coming years to look for a similar phrase.
3. Optimize Your Content for Voice Search Results
There are many ways to develop your website and content to allow it to appear in the results of the voice search. Even if you're either developing your header text or recruiting a web design andSEO company Dubai with an expert SEO team, the following important steps will help you a lot.
Create an FAQ Page
As the queries-based keywords are on the rise, an FAQ page can help you achieve a boost in the search results.
Also, bear in mind that the featured snippets are relevant to the search results for Alexa and Google Home. These devices will send you one comment and you would be invisible on these devices if you don't rank for featured snippets.
Embed Long Tail Keywords
It is beneficial to embed long tail keywords into your posts, as voice searches are usually longer than keyword searches. This will allow you to rank higher for queries about voice search.
However, this does not mean that you need to build 1000 pages for 1000 separate voice search keywords. You'll be surprised to learn that Google is still pulling answers from a page even though the answer is just a tiny part of the content. This suggests that you ought to continue composing short paragraphs.
Include Filler Words
Using filler words, such as content, prepositions, and conjunctions in your content would render the text less robotic. For voice search, this would help the page rank better, as it would be more conversational.
Also, compose longer content as it will have a sweet spot in Google's search algorithm. Aim for 1500 or more terms and add in some keywords in the longtail.
Make Your Content Accessible
Use simple words, as most voice search results are written at a stage of the 9th-reading level. In your content, you can do the same, and avoid using fancy words or jargons.
Also, make sure that the pages on your web are loading quickly, particularly those that rank higher so that users can easily access them.
CONCLUSION
Over time, the voice search will grow in success. As technology progresses, more users are getting equipped with voice-first devices, making an effect on online overall searches.
Optimizing the voice search on your website is no longer a choice, it is a must. Use this post as a helpful reference to help you get wrapped up with all aspects relevant to voice search and support to improve your website so that you have an added-edge over 2020 competition. You can reach out toDow Group, a leadingweb design and SEO company in Dubai,to help you optimize your website for voice search with the help of our professional team!
