Google Ads For Attorneys – Yes Or No?
Attorneys render their services to people globally, and since this is the case, there is a need for a more expanded client base. With the advent of technology, attorneys can offer legal services online from anywhere in the world. But how do they get to that extent where they do not deal with only offline customers? They need to get their business online.
Attorneys can take advantage of google ads. Google ads for attorneys is a secure, less complicated, and fast way to reach your target audience. As an attorney that has not used google ads, then this article is for you. Why Google ads for attorneys? Before that, what are google ads?
Google ad is an advertising service developed by Google, and subscribers can advertise their product/service via sponsored links in google search results. The pay per click (PPC) system allows advertisers to bid for some keywords so that when people google those keywords, your business pops up in the search result. Since it is a pay per click system, google would only charge you when a prospective client clicks on the link. How can attorneys benefit from google ads?
It targets the right audience.
When potential client types "hiring a civil lawyer" on google, they have spelled out what they want. It then means that Mr. A needs a civil lawyer at that moment. What do google ads do for attorneys that use the service? Your ad pops up in the search result, and since the prospective client needs a civil lawyer, there is a 98% chance that they would click on the link.
Immediate exposure
Google ads rank you among the first five in search results so that your prospective clients do not search for long before they find you. You do not need to be worried whether your ad would be seen or not because google ads got you covered when it comes to reaching the right audience.
Budgeting
New attorneys always have the problem of funds. As a newbie, they have to grapple with lots of challenges, and the fund seems to be the more obvious one. But no matter how lean your advertising budget is, you can run google ads. Google ads make legal advertising is cost-effective than many other means of advertising, say the television, for instance. You can manage your bids and budget with google ads, so you do not spend so much and get no result.
Feedback
How many advertising agencies come back with feedback on how your product/service has fared. Attorneys should expect feedback when they use google ads. What form does this feedback take? Google feeds you back on the keywords that are working and the ones that are not. What then do you do about the keywords that are not working? You change them. It also feeds you in on the click-through rate of your ads. So, you see? Attorneys get a run for their money for every dime that is spent.
Google ads for attorneys is not a big deal. The internet has a whole lot to offer, and attorneys are making the best out of it to advertise their law firms and services. As an offline attorney reading this, when do you plan to go online?