Motorbike Selling for Beginners: Tips to Make Your Bike Attractive to Consumers
Selling a motorbike can be overwhelming, especially for beginners. We’re not just talking about selling cookies, trading cards, or even used phones – we’re talking about huge machines that can be used for a variety of things. And if this is your first time selling a motorbike, it’s within reason for you to feel a bit nervous and overwhelmed. Thankfully, there are a ton of ways to make your motorbike more appealing to potential consumers. And, following the right steps, you can sell your motorbike to exactly the kind of customers that need them. You need to rely on your instincts, research, and planning in order to pull this motorbike sale off. And below are some of the best tips to help you out.
Sort everything that needs to be clarified with your motorbike. Before you proceed to actually sell your motorbike, you need to make sure it is actually ready to be sold. This means you need to check if your motorbike has all the necessary documentation and requirements, and be sure to include all relevant receipts and warranty documents for your buyer. If possible try toconduct a maintenance check just to see if your motorbike is actually in a driving condition. Should there be any signs of disrepair, consider whether repairing it with your own money is worth it. If you do have to repair your motorbike, consider if you should add your repair expenses to the selling price of your motorbike.
An important part of securing a motorbike sale is to prepare your motorcycle for sale in the first place. See if it’s actually “mechanically fit,” or something you can actually ride safely. You can check it yourself if you’re knowledgeable in repairs, or you can have someone conduct a quick check to see if there are parts needed to be replaced or not. This helps ensure you have a bike perfect for selling in the first place.
Gather the necessary documentation for your bikes, such as certification, licensure, and even receipts. Afterward, try conducting a value check to see how much you should sell your bike for. You can check official pricing guidelines if your local automobile authority has one. You should also determine a set price, and how high or low you’re willing to negotiate the sale for.
Look for the right people to sell your motorbike too. Unlike cars, motorcycles tend to be a niche part of the automotive industry. As such, there is a likelihood that not a lot of people would be looking for a motorbike at any given moment. If you want to sell your motorbike faster, it helps to look for theright kind of people in motorbike forums, enthusiasts and fan groups, even vehicle buy and sell groups. Try to remember why you purchased your motorbike in the first place, and try to look for individuals or potential buyers that might have the same reason as you for buying your vehicle.
Before you reach out to people in forums, groups, and other communities, try to see if a dealer is interested in buying your motorcycle. They might not offer the highest price on your end, but if they accept, this means you’ll likely not need advertising or hassling yourself with posts as you’ll immediately have someone to buy it. Dealers may get your bike on a consignment basis, meaning you’ll only get paid once the bike is sold.
If you don’t want issues communicating with others with regards to the sale, try to make sure you’re targeting the right audiences with your sale. For instance, try to assess what kind of people would most likely be interested in your bike. If your bike is something you’d chosen because of its value in racing, you might want to sell your bike to enthusiasts or even fans ofVespa scooters. Likewise, if you purchased your motorcycle for travel and transportation, maybe your bike can be sold to a more common or general audience.
Make your listing as appealing and engaging as possible. A lot of people are selling different things all the time, so it's safe to assume that this is also the case for motorcycles. A good way to make sure your listing gets noticed is to make sure you create it to be appealing to buyers as possible. This means beingcreative in the presentation of your motorcycle. Make sure your listing remains in-depth but at the same time appealing and entertaining. Also, make sure you include pictures and be honest with the information you're putting in the listing.
When you make a listing, it has to be direct and straight to the point. This means, before all the other creative stuff, you need to be clear on the most important aspects of the bike. These include how long you’ve owned the bike, what’s the status of its registration, what kind of riding you’ve done with the bike, and the way it’s been repaired and maintained in the past.
Remember to take photos! It’s important to take photos of all parts of your bike and from many angles. This gives people more opportunities to look at the bike without having to visit, and for them to have a fairer assessment of whether they should get your bike or not.
Likewise, you should also look into various online payment methods. PayPal is a great choice for online transactions, but you should look into making online payment possible so your listing can be more appealing to more people - especially in other states. This further increases your range of potential buyers.
When you’re ready to make your listing, don’t forget to make it entertaining and creative. Try to add graphics and other knick-knacks that can make your motorcycle listing entertaining and unique, and something people would look into first.
Promote your listing to various avenues, even with advertisements. Another way to help boost the reach of your listing and let others know of what you're selling is to promote your motorcycle in other places as well. This is different when making a listing, though! What we're talking about is to consider actuallypurchasing advertising space for websites and social media, as well as promoting your motorcycle without creating a product listing. These include word of mouth, mentioning them in comments, and even posting pictures about them.
After making your listing, make sure it’s as out there as possible. You need to expose your listing to the right audiences, and a lot of this can be usually done with targeted ads. If you have a little bit of extra money, it wouldn’t hurt to pay search engines to boost the exposure of your ads to various related websites. And social media networks also allow you to pay them to increase the chances of others seeing your ads out there.
Likewise, you can also opt for selling your bike to places like Gumtree, and Autotrader Bikes - though these mostly work for specialist bikes or bikes that have been heavily modified. Unlike the usual listing process described above, these websites are more widespread and very niche, meaning they’ll be exposed to people actually looking for a particular kind of bike. If this is the case, try modifying your listing in a way that appeals to your potential audiences there.
Motorbike Selling: Secure Your Sale With Good Marketing
Selling your motorbike is much more different compared to simply selling a gadget or other objects, and as such requires a bit more finesse to handle. After all, you don't just have to deal with the motorbike in itself. You need to make sure things like paperwork and repairs are secure, and you need to make sure people get to see your listings in the first place.
As such, you need to have a better understanding of not just your car in general, but how to make it more appealing to prospective customers. This can be done by proper marketing and the right distribution of your listings to the right channels. Do these right - especially with the above tips - and you'll likely be able to secure your motorbike sale in no time at all. It's all about how you market your car and how you want to reach your audiences. And remember, good marketing requires good planning and research! Good luck with your sale!
John Lambert
John Lambert is a racing lover at heart - in fact, he could consider himself a frustrated motorcycle racer. With a dad as an auto mechanic, John has been enlightened in the world of automobiles and racing at an early age. Thanks to his writing degree, John has been using his writing skills to write everything about cars, motorcycles, racing, and everything in between. And hopefully, when he earns enough, he can buy his own motorcycle and go pro.