Rethink your Website with AI Capabilities
The change in the flow of technology and its acceptance has been quite a ride in the last decade. The extensive use of software applications is proof that users are willing to adopt more of these solutions.
Every business is trying to get new and innovative ideas in place to attract customers. The competition is crazy, and the market is booming. While many businesses are looking for something new, few are revamping their existing offerings to gain an advantage.
The website is one thing that connects the users with that of business, its brand, and values. Thus, a user often visits the web page to get additional information about whatever they are seeking.
It could be related to offerings or just to know about the company. Now if the website is old and not maintained as per the latest trends, the user may not visit the website again stating the user-experience challenge.
To overcome this challenge, a business can incorporate various trends ruling the market right now. One such trend is Artificial Intelligence. The use of AI in websites may seem to be something new and creative. However, it is very much in use and has been changing the course of user experience ever since.
A few websites to mention here are the Grid, FireDrop, and Wix ADI. A web app development company is often requested by businesses to make use of AI in their website so that it improves the user experience and pushes them to bring in more users on the site. How exactly does AI impact the website usage is what we are going to talk about in the blog today.
Let’s get started!
1) Creative Website
One thing that comes with the adoption of AI on the website is that the website becomes creative. This is the most basic benefit that a business enjoys when it comes to AI inclusion with the website. The AI trend could be used in multiple ways in websites such as:
• AI technology can help developers to analyze the designs and compare them with a database of best practices
• The futuristic approach in design
• Combining human effort with that of AI technology to connect users with the business
2) Improved UX
User experience is the most important thing be it in mobile apps or web apps. No one can deny why user experience is important for businesses. It's the users who are the enablers of the business and draft its success. If they face any challenge in using web apps, then they might not turn up later to explore the website once again.
A web application development company could look into the matter and implement AI into websites to improve and enhance the web apps. AI helps web app developers to transform the basic and boring website into a more meaningful and richer site for the customer. It enables developers to create interfaces that are more engaging, and responsive.
3) The Bot Support
“By 2023, a total of 2.3 billion hours of business and consumers will be saved through chatbots.”
Chatbots proved to be a great invention and has dramatically changed the way of interaction between the business and the customers. No more human customer support is needed as chatbots handle the customer queries like a pro. The implementation of chatbots by a web app development company has improved the functioning of the banking industry already.
With chatbots on the websites, the users can instantly be answered about all their queries. This helps to manage all the customers on a real-time basis. The chatbots are based on advanced natural language processing (NLP) systems that are capable of generating meaningful conversations. This has proved to far better result in generating engagement than any other source.
For instance – An advanced AI chatbot such as the Watson Assistant analyzes the business’s historical chat logs and calls and advances its information base to manage the demands.
4) Recommendation and Optimization Tools
You must have analyzed when using entertainment websites like Netflix, Amazon Prime, how they suggest the movies based on your previous watch list. Isn’t that amazing? That is all because of the incorporation of AI which can analyze your previous watch list and recommend new shows based on your preference and taste. 80% of Netflix streaming is done as a result of AI recommendations.
There are recommendation tools available with AI technology that optimizes the user interaction with the website and provides insights that could be useful for the users. Other than this, there are companies like Adobe that use AI’s intelligence to help their designers improve the designing abilities of the website platform.
Conclusion
Wrapping up, the plethora of opportunities provided by AI technology is something that needs no introduction. One is familiar with what AI is capable of and how it can impact various industries in one go. The features available with AI like machine learning, chatbots have proven to be impeccable features and most industries have incorporated them in their offerings.
A custom web application development company could make use of the technology to enhance the look and feel, capabilities, user-engagement, and more to invite users and eventually success for the business.
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