Candy company takes on Big Tech for Valentine’s Day
Food2023-02-07
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(BPT) - In a sweetly but firmly worded 'sweet-and-desist' open letter to social media, Sweethearts Candies is asking all platforms to change their heart-shaped 'like' buttons and allow Sweethearts to handle giving out likes-in real life.
The cheeky message kicks off a social media movement by Sweethearts based on survey data the brand collected that found that 78% of Gen Z respondents would rather get an actual Sweethearts candy heart from a friend or loved one in real life (IRL) than a digital heart on a social media post. For more information about Sweethearts' IRL Like Movement, visit sweetanddesist.com.
Source: BrandPoint
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