Celia Tombalakian Highlights the Importance of Responsible Practices in Beauty Industry

Marketing Leader Advocates for Progress on Waste Reduction and Transparency in Beauty

NEW YORK CITY, NY / ACCESS Newswire / March 19, 2025 /Celia Tombalakian, the Global Vice President and Head of Brand for bareMinerals and an experienced marketing executive in the beauty industry, is calling for continued efforts in reducing waste, improving transparency, and advancing the overall standards for clean beauty. With years of experience working across prominent brands, Tombalakian recognizes that while the beauty industry has made strides, there is still work to be done.

"The beauty industry faces significant challenges related to waste and unsustainable practices, particularly around packaging," says Tombalakian. "There is a growing awareness from consumers about these issues, and it 's important for brands to listen and continue to evolve in response to these concerns."

The Need for Sustainable Solutions

It 's well known that plastic waste remains a major global issue, with reports from organizations like the Environmental Protection Agency (EPA) highlighting the concerning statistics around plastic recycling rates. While the cosmetics industry has contributed to this, there are many efforts underway to address excessive packaging and reduce environmental impact. Additionally, the presence of synthetic chemicals and microplastics in beauty products has sparked concern for their long-term effects on ecosystems.

Tombalakian acknowledges the growing movement towards cleaner formulations and more sustainable packaging options. "As consumers continue to demand more eco-conscious options, the industry must respond, but it 's important to do so thoughtfully," she says. "We need to move toward more responsible sourcing and product design to ensure we 're balancing consumer needs with environmental impact."

Fostering Industry Collaboration and Change

Tombalakian encourages a continued focus on collaboration within the industry to drive meaningful change. "Every brand has an opportunity to improve in terms of packaging and product formulations," she says. "But it 's important to keep in mind that this is a journey, and progress takes time."

She advocates for brands to:

• Consider more sustainable packaging solutions, including biodegradable and refillable options.

• Be transparent about sourcing practices and ingredient lists.

• Focus on reducing harmful ingredients, including microplastics, where possible.

• Work toward improving recycling systems and making packaging easier to process.

"We all have a role to play, but that role looks different for every company," Tombalakian adds. "The goal is to continuously evolve and make sustainability a natural part of the process, not something that 's only 'added on ' after the fact."

Consumer Awareness and Empowerment

Tombalakian also believes that educating consumers is key to driving change in the industry. "As consumers become more informed, they 'll continue to ask the right questions and make choices that align with their values," she explains. "This shift in consumer behavior is critical for encouraging brands to evolve in ways that consider both performance and responsibility."

Tombalakian remains optimistic about the direction the industry is headed, as more companies work together to foster innovation and responsible practices. "While there 's always room for improvement, I 'm encouraged by the progress being made," she says. "We have the resources, and we 're seeing more companies making meaningful changes to create a more responsible future."

Media Contact

Celia Tombalakian
https://celiatombalakian.com/
info@celiatombalakian.com
https://www.linkedin.com/in/celiatombalakian/
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SOURCE:Celia Tombalakian

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