Melissa Sanasie Featured in Exclusive CEOWorld Interview on the Future of Digital Marketing
Toronto-Based Marketing Leader Discusses AI, Branding, and the Evolution of Customer Engagement
TORONTO, ON / ACCESS Newswire / April 7, 2025 /Melissa Sanasie, a seasoned marketing strategist and the current Marketing Manager at Shopify, has been featured in an exclusive online interview with CEOWorld Magazine. In this insightful discussion, she shares her expertise on digital marketing, the role of AI in brand strategy, and the ever-changing landscape of customer engagement.
With over 12 years of experience in digital marketing, brand strategy, and performance marketing, Sanasie has worked with some of the biggest names in the industry, including RBC and Hudson 's Bay Company. Known for her data-driven approach and creative storytelling, she has helped brands scale their digital presence and build lasting customer relationships.
In the CEOWorld interview, Sanasie discusses the impact of artificial intelligence on marketing, emphasizing that while AI can automate processes, it cannot replace human creativity. "The future of marketing isn 't AI versus humans-it 's about how we use AI as a tool to enhance human connection," she explains. She highlights the importance of balancing data analytics with emotional intelligence to craft impactful brand stories.
Sanasie also provides valuable insights into the challenges and opportunities of modern marketing. She debunks the myth of overnight success in digital campaigns, stressing that research, iteration, and strategy are key to sustainable growth. "The best campaigns don 't just sell a product - they solve a problem and create a meaningful experience for the customer," she says.
Beyond discussing emerging trends, Sanasie reflects on her personal experiences in the industry, sharing lessons learned from both successes and failures. She emphasizes the importance of mentorship and continuous learning, encouraging young marketers to develop a diverse skill set. "Marketing is one of those fields where if you stop learning, you fall behind," she notes.
Sanasie 's thought leadership has made her a sought-after voice in the marketing world. She frequently speaks at industry events, mentors young professionals, and contributes to discussions on the future of digital marketing. Her feature in CEOWorld highlights her expertise and her commitment to shaping the next generation of marketing professionals.
About Melissa Sanasie:
Melissa Sanasie is a Toronto-based marketing professional with over a decade of experience in digital marketing, brand strategy, and customer engagement. She is currently a Marketing Manager at Shopify and has previously held roles at RBC and Hudson 's Bay Company. Passionate about mentorship and industry growth, she frequently speaks at conferences and contributes to thought leadership in the marketing space.
To read the full interview, click here.
Contact: melissasanasie@emaildn.com
SOURCE:Melissa Sanasie
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