CMG Worldwide Highlighted in A New Feature Article
Feature article explores how CMG Worldwide pioneered legacy management, turning cultural icons into enduring intellectual property brands.
INDIANAPOLIS, IN / ACCESS Newswire / April 24, 2025 /CMG Worldwide, the trailblazing firm in legacy and intellectual property management, has been recognized in a new feature article.
The article offers an in-depth look at the rarely-seen world of legacy representation-the business of managing and protecting the image, name, and rights of cultural icons long after they 've passed. With a clear, accessible tone, the piece walks readers through the process of how a name becomes a brand, and how agencies help maintain that legacy through licensing, valuation, and strategic partnerships.
CMG Worldwide is noted as one of the pioneers in this space, having helped shape the modern understanding of posthumous image rights. The article spotlights the company 's influential role in establishing the Right of Publicity as a legal foundation, and its ongoing work across entertainment, law, branding, and technology.
The new feature acknowledges the firm 's diverse portfolio, which includes the estates of legends like Elvis Presley and Albert Einstein, while also noting its work with living influencers, cities, and trademarks. The article highlights how the industry is evolving to embrace not only famous faces of the past but also the digital identities of the future.
The piece then goes on to explore ethical considerations surrounding AI, digital recreations, and deepfakes, reinforcing the need for thoughtful, values-based stewardship of public figures ' intellectual property - a principle that CMG Worldwide has long championed.
About CMG Worldwide
CMG Worldwide is the global leader in the management and commercialization of intellectual property rights for celebrities, brands, and cultural icons. Founded in the early 1980s, the company represents the estates of hundreds of legendary figures and helps steward their legacy through strategic partnerships, licensing, legal services, and brand development.
Contact: Joey@cmgworldwide.com
SOURCE: CMG Worldwide
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