Contester Launches $500 Million Credit Line to Fast-Track Live Commerce Adoption in the Affiliate Ecosystem

NEWARK, DE / ACCESS Newswire / July 7, 2025 /Contester, the leading technology platform transforming affiliate marketing through video and live commerce, is announcing a landmark initiative, a $500 million transaction credit line dedicated to accelerating the adoption of live commerce within the global affiliate marketing industry.

Kostas Cibulskas and Hadi Alavi

Affiliate marketing is a dynamic industry driving close to 20% of all online transactions globally, but a major part of the ecosystem is missing out on the interactive potential of live and video-driven commerce that consumers increasingly favor. Recognizing this gap, Contester 's unique solution plugs into existing affiliate networks (Awin, impact.com, Partnerize, Rakuten, TD, and Webgains), enabling social selling across social and content publisher platforms, enhancing partnerships through omnichannel video shopping journeys.

The initial credit line is set to be consumed by Contester affiliate network partners, subnetwork partners, and leading certified agencies. The aim is to catalyze a significant industry shift, transforming the affiliate marketing space into a vibrant, video-driven commerce ecosystem.

Hadi Alavi, CEO of Contester, "With this initiative, we are eliminating financial constraints, enabling our partners to swiftly adopt live commerce without thinking of commercials. And the ecosystem already responded; major networks, subnetworks, and agencies are involved in this initiative."

Alongside this credit line, a new wave of collaborative features is designed to complement and enhance platform accessibility. Partners can now launch campaigns rapidly, using Contester 's whitelabel solution, ensuring a seamless product-led growth and immediate market impact.

As consumer behavior is rapidly shifting toward interactive shopping experiences, affiliate marketers who adopt live commerce early will set a new industry benchmark. Contester 's vision is to make live commerce inevitable for every affiliate marketer. Kostas Cibulskas, CTO of Contester, "We 're committed to supporting our partners every step of the way, ensuring they are equipped to lead the next generation of affiliate marketing."

About Contester:

Contester is the pioneering video commerce platform tailored for affiliate marketing, available for over 50k brands worldwide via Awin and impact.com tag integration, providing enhanced shopping journeys via affiliate links for influencer partnerships, content publishers, and brand in-house teams.

Media Contact

Company: Contester
Email: info@contester.net
Website: https://contester.net/
Linkedin: https://www.linkedin.com/company/contester
Address: NEWARK, DE

SOURCE:Contester

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