Project Life Calls for a Global Rethink on Fertility Care
Toronto-based herbal fertility leader urges a root-cause approach to reproductive health
TORONTO, ON / ACCESS Newswire / August 29, 2025 /Project Life, a natural fertility solutions company founded by father-daughter team Dr. Yun Ye and Selina Ye, is calling on individuals and health professionals to broaden the conversation around fertility care. With a reported 75% success rate in helping clients conceive naturally, the company is advocating for more awareness of non-invasive, personalised options that restore overall health while addressing reproductive challenges.
"Fertility is not just about getting pregnant," says co-founder Selina Ye. "It 's about restoring balance, rebuilding hope, and giving people control over their own journey."
A Personal Journey Turned Global Mission
Founded in 2022 after Selina 's own struggle with infertility, Project Life uses a proprietary 50-question diagnostic quiz and 100% natural, medicinal-grade herbal formulations to target the root causes of conditions like PCOS, low AMH, hormonal imbalances, and repeated IVF failures.
"Many of our clients come to us as a last resort after being told there are no more options," says Dr. Ye, who has over 40 years of clinical experience. "What they often find is that their body is capable of much more than they were led to believe - if we support it in the right way."
Why This Matters Now
The fertility market is projected to reach $47.9 billion globally by 2030 (Grand View Research, 2024), driven by rising infertility rates and demand for assisted reproductive technologies like IVF. Yet research shows that one in four couples in developed countries experience fertility issues (World Health Organization, 2023).
In Canada alone, over 16% of couples experience infertility, a figure that has nearly doubled since the 1980s. High treatment costs, emotional strain, and physical tolls make the journey even harder - especially when options are limited to invasive procedures.
A Call to Action
Rather than pushing people toward a single path, Project Life is encouraging individuals to take small but powerful steps:
Ask deeper questions - Don 't stop at "what" is wrong. Ask "why" it 's happening.
Look for whole-body solutions - Support sleep, mood, digestion, and hormonal health alongside reproductive goals.
Educate yourself on alternatives - Learn about natural options and how they complement or precede medical interventions.
Track your progress - Keep a record of changes in cycles, energy, and overall well-being.
"IVF will always have its place," says Selina. "But before you get there, make sure you 've given your body every chance to succeed naturally."
More Than Conception
Beyond pregnancy outcomes, clients report more regular cycles, better sleep, higher energy, and improved emotional well-being. "We don 't just aim for a baby," Dr. Ye says. "We aim for a healthier, stronger you."
Project Life 's internal outcomes database allows them to refine protocols and contribute to future research, pushing for more evidence-based conversations around natural fertility.
About Project Life
Founded in 2022 in Toronto, Canada, Project Life is a natural fertility solutions company offering personalised herbal protocols based on decades of Traditional Chinese Medicine expertise. The company serves clients worldwide, helping individuals address root causes of infertility and restore whole-body health.
Media Contact:
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Email: support@getprojectlife.com
SOURCE:Project Life
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