Justin Knox Advocates for Preserving Family Businesses and Customer Trust
Fourth-generation leader at Knox Pest Control calls for greater focus on legacy, service, and community relationships
COLUMBUS, GA / ACCESS Newswire / November 5, 2025 /In his recent feature, "Justin Knox: Leading a Century-Old Family Business into the Future, " Justin Knox, fourth-generation leader of Knox Pest Control, is raising awareness about the importance of preserving family businesses and the customer-first values that sustain them.
"We 're not just protecting homes-we 're protecting trust built over decades, " Knox says. "That 's what keeps us moving forward. "
According to the Harvard Business Review, only 13% of family-owned businesses survive into the third generation, and just 3% make it to the fourth. Knox Pest Control is part of that rare group. For Knox, the lesson is clear: survival depends not only on innovation but on staying true to foundational values.
Service Before Growth
The company 's roots date back to the 1920s, when Knox 's great-grandfather, Forrest, walked the streets of Atlanta with a leather satchel, selling roach powder and mice bait. His philosophy still guides the company today: "Success comes not from the customers you gain, but from the ones you keep. "
Knox believes that principle applies to any industry. "Long-term relationships matter more than short-term wins, " he explains. "If you keep your word and put service first, growth takes care of itself. "
A Call to Action
Knox encourages individuals and small business owners to take action in their own lives:
Protect what was built before you. Honour traditions and lessons from earlier generations.
Focus on customers you already serve. Loyalty builds sustainability.
Balance tradition with change. Adopt new tools, but keep core values intact.
Stay grounded. Knox himself spends time outdoors with his family, finding balance that fuels his leadership.
"Respect the work that came before you, but don 't be afraid to put your own stamp on things, " Knox says.
About Justin Knox
Justin Knox joined Knox Pest Control full-time in 1997 after graduating from Troy University. Together with his brother Sean, he represents one of the very few fourth-generation families in the pest management industry. Beyond his leadership role, Justin is devoted to his wife, Jackie, and their three children, and enjoys farming, hunting, and the outdoors.
To read the full interview, click here.
Email: justinknox@emaildn.com
SOURCE:Justin Knox Pest Control
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