Wolf Popper LLP Announces Investigation on Behalf of Zeta Global Holdings Corp. Investors

NEW YORK, NY / ACCESSWIRE / November 15, 2024 / Wolf Popper LLP is investigating potential claims on behalf of purchasers of Zeta Global Holdings Corp. ("Zeta") common stock (NYSE:ZETA).

Zeta is a marketing technology company that uses proprietary data, artificial intelligence and software to create a technology platform that enables marketers to acquire, retain and grow customer relationships.

At around 1:30PM on November 13, 2024, Culper Research issued a report "Zeta Global Holdings Corp (ZETA): Shams, Scams, and Spam." The report stated "First, we believe Zeta has formed "two-way" contracts with third party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to latter reported revenue growth, but raising round tripping concerns. Second, we believe that Zeta has quietly spun up its own network of consent farms i.e., sham websites that hoodwink millions of consumers each month into handing their data over to Zeta under false pretenses, baited by job applications, stimulus money, or other rewards that simply do not exist. We believe that these consent farms have driven almost the entirety of Zeta 's growth over the past 2+ years and now represent 56% of reported Adj. EBITDA. We think the Company faces potentially devastating regulatory action, as these practices look to us nearly identical to the ones that landed both Fluent (FLNT) and MediaAlpha (MAX) in the FTC 's crosshairs." On this news, Zeta 's stock price fell $10.46 per share to $17.76 on November 13, 2024, down 37.1% on very heavy volume.

Investors who lost over $25,000 trading in Zeta common stock and who would like to discuss the investigation should contact Adam Savett at (212) 451-9655, or asavett@wolfpopper.com.

Wolf Popper has successfully recovered billions of dollars for defrauded investors. Wolf Popper 's reputation and expertise have been repeatedly recognized by courts that have appointed the firm to major positions in securities litigation. For more information about Wolf Popper, please visit the Firm 's website at www.wolfpopper.com.

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Wolf Popper LLP
Adam Savett
845 Third Avenue
New York, NY 10022
Tel.: (212) 451-9655
Email: asavett@wolfpopper.com

SOURCE:Wolf Popper LLP

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