HKTDC August events open next week with wellness focus

HONG KONG, August 5, 2026 - (ACN Newswire) -Organised by the Hong Kong Trade Development Council (HKTDC), the 36th Food Expo, 10th Beauty & Wellness Expo and 12th Home Delights Expo will be held from 13 to 17 August at the Hong Kong Convention and Exhibition Centre (HKCEC). The 4th Food Expo PRO and 17th Hong Kong International Tea Fair take place from 13 to 15 August, with the Tea Fair once again fully open to both trade buyers and public.

The five fairs will bring together more than 1,850 exhibitors from over 30 countries and regions, featuring international delicacies, premium teas and innovative tea beverages, health and beauty products, as well as smart home solutions. The events offer a one-stop platform for sourcing, business networking and retail experiences for both industry professionals and the public.

Also running from 13 to 15 August is the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), jointly organised by the Modernized Chinese Medicine International Association (MCMIA), the HKTDC and 10 scientific research institutions. The event will provide industry participants with the latest developments in Chinese medicine while fostering the advancement of the sector.

HKTDC Associate Executive Director Smilely Lam said: “Under the theme of ‘Live Well.Stay Well’, the fairs reflect growing market interest in wellness, quality living and holistic wellbeing. As an international food trading hub, Hong Kong provides food companies with an ideal gateway to the Chinese Mainland and global markets. For the first time, the two trade fairs bring together exhibitors from all ASEAN member states, including debut participations from Brunei and Timor-Leste. We are also delighted to welcome exhibitors from Colombia and Greece for the first time. In addition, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China has organised delegations from multiple provinces and municipalities to showcase premium agricultural products, using Hong Kong as a platform to expand overseas.”

This year, the five fairs feature a total of 43 group pavilions, showcasing distinctive products from around the world, including pavilions from various provinces and municipalities in the Chinese Mainland, as well as Brazil, Malaysia, the Philippines, Sri Lanka and Thailand. The Korea Pavilion has expanded by 40% compared to last year, hosting more than 130 exhibitors to make it the largest overseas pavilion at the fairs.

Food Expo PRO introduces new “Meat Zone” and a more international “Coffee Zone”

In response to increasing market demand for premium meat products, Food Expo PRO introduces a brand-new “Meat Zone”, showcasing quality meats and related products. Highlights include Korean exhibitors featuring frozen marinated Korean barbecue products that can be served in just three minutes, while a long-established Hong Kong brand enters the business-to-business (B2B) market with halal-certified beef tendon balls made entirely from premium beef and manufactured locally.

The popular “Coffee Zone” returns, featuring exhibitors from Yunnan – the largest coffee-producing region in the Chinese Mainland – alongside new exhibitors from Colombia, Macao, Myanmar, Thailand and the United States, highlighting a wider range of coffee beans, accessories and brewing equipment.

The “Food Science and Technology Zone” focuses on the rapidly growing wellness market, featuring alternative and future foods as well as the latest food-service technologies. Highlights include a Hong Kong exhibitor demonstrating an intelligent food-service robot that showcases how automation and artificial intelligence can deliver highly efficient dining solutions. Held during the fair, the Food Tech Symposium will explore how emerging technologies are driving innovation in the food industry and supporting healthier lifestyles.

Hong Kong’s pet-friendly market continues to expand. This year, Food Expo PRO introduces Pet Food products for the first time. A Hong Kong exhibitor uses patented packaging technology to preserve the nutritional value of pet food meat without preservatives or cold-chain logistics, enabling room-temperature storage and unlocking new opportunities in the pet economy.

Demand for Halal food continues to grow. For the third consecutive year, Food Expo PRO and Food Expo feature the halal food and beverage label, with more than 130 exhibitors from the Chinese Mainland, Brunei, Colombia, Korea, Singapore, Taiwan, Thailand and other markets participating. A networking reception on 14 August will connect halal food exhibitors and buyers to facilitate business opportunities.

Tea culture meets contemporary lifestyle

This year’s Hong Kong International Tea Fair showcases renowned teas and specialty tea beverages from around the world, including the extremely rare first-flush Kunlu Mountain naturally mutated purple bud raw pu'er tea from Yunnan, white tea from Laos, premium tea from Kenya and world-renowned Ceylon tea from Sri Lanka.

The new Chinese Mainland Matcha Pavilion makes its debut, presented by Guizhou and Zhejiang – the mainland’s two leading matcha-exporting regions – showcasing ceremonial-grade matcha, beverage-grade matcha and matcha desserts. The inaugural Yixing Zisha Teaware Pavilion highlights the exquisite craftsmanship of traditional Yixing purple clay teaware.

Going beyond traditional tea appreciation, the Tea Fair’s new “Tea Lifestyle” zone introduces a range of innovative tea products, including sparkling tea, tea-based cocktails and Pu-er coffee blend tea. Visitors can also explore tea pastries, Zen-inspired bonsai, elegant teaware and immersive tea meditation experiences, demonstrating how tea culture can be seamlessly integrated into modern living.

During the fair, the Hong Kong International Tea Culture Forum will explore opportunities for the internationalisation of Chinese tea brands. A series of tea art performances, themed seminars by contemporary tea beverage brands and cultural programmes will also be staged, allowing both industry players and the public to gain a deeper understanding of the heritage, innovation and enduring appeal of tea culture.

Five Themed Days highlight the “Live Well.Stay Well” experience

This year’s fairs adopt the new theme “Live Well.Stay Well” and feature the Five Themed Days: “Happy Eat Happy Life”, “The World in Blink”, “Coffee or Tea'”, “Stay Fresh, Stay Ahead”, and “Let’s Chill”. Through different elements covering food, wellness, quality sleep and lifestyle inspirations, the themed days encourage visitors to explore wellness trends and discover new ideas for better living. Programmes include celebrity chef demonstrations, health seminars, silver-age products and technology showcases, hand-drip coffee demonstrations, wellness forums and horticultural therapy workshops.

Food Expo showcases global gourmet delights with dessert and gelato highlights

The 36th Food Expo returns with five days of gastronomic delights from around the world. Highlights include pandan chiffon cakes and premium cookies from Singapore’s iconic confectionery brand Old Seng Choong, freshly made artisanal doughnuts from Thailand’s popular donut brand Drop by Dough, Korean probiotic yoghurt products, local delicacies from Hualien and Taitung, alongside KUAICHE, one of Taiwan’s most renowned jerky brands, Macao’s famous shrimp roe noodles, and specialty products from 16 provinces and regions across the Chinese Mainland, including Sichuan, Henan, Yunnan and Tibet.

The Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China has organised exhibitors from Hunan, Hainan, Anhui, Guangdong, Shandong, Xinjiang, Hebei and other provinces and regions, leveraging Hong Kong as a gateway to international markets.

In addition, Hong Kong’s Fish Marketing Organization and Vegetable Marketing Organization have expanded their participation this year and will promote a new unified brand, “Hong Kong Harvest”, showcasing the unique appeal of local fishery and agricultural products.

The Food Expo has also sourced more than 100 dessert products and will introduce a brand-new Dessert and Gelato Theme. Highlights include innovative ice cream flavours and Hong Kong people’s beloved chewy traditional desserts. Local exhibitor AkkMore Gelato will showcase low-fat gelato made with patented AkkMore mushroom extract developed by Hong Kong Polytechnic University to replace conventional animal fats. Another local ice cream brand, Cookieism, will present its summer signature dessert, Cookie and Cream Carnival, combining chocolate cookies with creamy ice cream.

Celebrating its 15th edition, the Gourmet Zone will host 15 celebrity chefs to demonstrate the preparation of a range of exquisite dishes. A commemorative premium recipe book, “Star Chef’s Culinary Creations”, jointly presented with food distributor Ng Fung Hong, which celebrates its 75th anniversary this year, will be made available to participants in the cooking demonstrations. Participants will also be able to sample the dishes prepared on-site.

The fair also pays close attention to the dietary needs of the elderly. On 16 August, the “Silver Q-Mark "Care Food" Culinary Competition”, organised by the Federation of Hong Kong Industries and the Hong Kong Q-Mark Council, will demonstrate the diversity of care foods and promote awareness of care food preparation and certification among caregivers. Exhibitors will also feature innovative food-processing equipment capable of transforming everyday dishes into refined care food that meet international standards.

Beauty & Wellness Expo highlights holistic wellbeing

The 10th Beauty & Wellness Expo welcomes back the popular “Scentsation” zone dedicated to perfume and fragrance experiences. Making its debut this year is the Xuelei Fragrance Museum, which presents “Meet Yourself Through Fragrance” – an interactive experience that allows visitors to explore their emotions through scent. Participants can also receive a limited-edition commemorative fragrance created exclusively celebrating the 10th edition of the Expo.

Keeping pace with the public’s growing pursuit of holistic wellness, the expo introduces the brand-new “Stay Relax” zone, featuring products such as red-light therapy capsules and medicated wellness balms, allowing visitors to experience innovative solutions for relieving fatigue and promoting relaxation firsthand. With regular exercise forming an essential part of a healthy lifestyle, the Hong Kong Ballet Group, Hong Kong China Bodybuilding and Fitness Association and the Physical Fitness Association of Hong Kong, China will stage demonstrations at the venue, teaching simple exercises to visitors that can be performed at home without the need for specialised equipment.

Home Delights Expo – from quality sleep to smart living

The 12th Home Delights Expo highlights quality sleep and smart living as its key themes. The Sleep Health Association will participate for the first time and launch the dedicated “Go Sleep Exp”, where visitors can learn about healthy sleep habits and discover a wide range of innovative sleep-related products and solutions.

As smart-home technology becomes increasingly popular, HKT will offer exclusive discounts of up to 70% on smart home appliances. The company will also showcase its F5G-A 2500M Super Broadband service, recipient of six awards including recognition as Hong Kong’s and East Asia’s “Fastest” and “Best” fixed broadband service, giving visitors a firsthand experience of the next generation of connectivity.

Chinese Medicine Conference promotes international exchange

The International Conference of the Modernization of Chinese Medicine & Health Products, organised by the Modernized Chinese Medicine International Association (MCMIA) together with the HKTDC and 10 scientific research institutions, is supported this year by the Chinese Medicine Development Fund of the Hong Kong SAR Government. Under the theme “Clinical Translation, Regulatory Policies and Global Innovative Pathways of Traditional Medicine”, the conference will focus on the twin concepts of “bringing in” and “going global”. It will introduce Hong Kong’s Chinese medicine regulatory framework and support resources to participants from the Chinese Mainland and overseas, while inviting international regulatory authorities to share perspectives on traditional medicine regulations in their respective markets.

The conference has been expanded from two days to three days this year and will feature over 30 renowned speakers. Experts from the Chinese Mainland, Hong Kong, Macao, Australia, Canada, Indonesia, Korea, Malaysia, Singapore, Thailand and the United Kingdom will discuss the latest developments in Chinese medicine research and development, regulatory trends and successful industry practices. Held in a hybrid physical-and-online format, the conference aims to facilitate wider participation and interaction between attendees and speakers. Registered Chinese medicine practitioners in Hong Kong can apply for continuing education credits by attending the conference.

Public education on Chinese medicine features at Food Expo

In addition to putting on the conference for industry professionals, the organisers are demonstrating their commitment to enhancing public understanding of Chinese medicine. A dedicated “Multi-Facet of Chinese Medicines” public education display will be set up at the Food Expo, featuring interactive and educational displays to improve awareness and confidence in Chinese medicine. In addition, the “ICMCM Public Forum” will be held on 15 August, promoting the advantages of Chinese medicine services and offering useful tips on Chinese medicine wellness and preventive healthcare.

Admission privileges and shopping rewards for HKTDC’s 60th anniversary

To celebrate the 60th anniversary of the HKTDC, a series of special promotions and consumer offers will be launched during the fairs. Members of the public presenting designated official promotional leaflets can enjoy free admission before 12pm each day, with a quota of 600 visitors per day. Exhibitors will also roll out a variety of “6”-themed offers, including stainless-steel cutlery sets for HK$6 and wild purple bud tea at 40% off. And visitors can participate in daily lucky draws and exhibition mini games, with prizes worth more than HK$1 million in total.

The HKTDC will continue its “Food Expo VIP ticket online game” campaign. By participating in games on the HKTDC’s 60th Anniversary Facebook page, members of the public will have the opportunity to win VIP admission tickets to the Food Expo. Details will be announced through the HKTDC’s social media channels.

Also returning is the “Smart Bidding” session, allowing visitors to bid for selected products starting from just 10% of the original price. For the latest promotions, flash sales and limited-time discounts, visitors are encouraged to visit the “August Happy Buy” campaign website, allowing them to enjoy great savings while shopping and dining in Hong Kong.

No physical tickets will be issued for the August fairs. E-tickets can be purchased or redeemed in advance through the 01 Space e-ticketing platform, AlipayHK, Alipay, all 7-Eleven and Circle K convenience stores, the Octopus App and The Club App. Visitors may also purchase admission on-site at the venue entrance using AlipayHK, Alipay, Octopus, or WeChat Pay. In addition, Morning Admission Tickets and Evening Admission Tickets for designated dates will return this year.

Photo download: https://bit.ly/4z3xlyU

Opening dates and times of the exhibitions:

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HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDCThe Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

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