SANTA ROSA, Calif. & PETALUMA, Calif.--(BUSINESS WIRE)-- Exchange Bank is pleased to announce that Friedman’s Home Improvement (Friedman’s) President and CEO Barry Friedman has joined its Board of Directors. Since its founding in 1946, Friedman’s has operated as a locally owned home improvement, lumber and building materials retailer serving the North Bay and North Coast. Friedman is the third generation of the family to lead the company.

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Barry Friedman, Exchange Bank Board Member and Friedman's Home Improvement President and CEO

“We are thrilled to welcome Barry Friedman to Exchange Bank’s Board of Directors,” said Troy Sanderson, President and CEO of Exchange Bank. “Barry’s deep-rooted commitment to the North Bay, his leadership at Friedman’s, and his passion for community service align perfectly with Exchange Bank’s mission. His experience and insights will be invaluable as we continue to support local businesses and strengthen our community.”

Since being named CEO in 2013, Friedman has led the company with a focus on fostering growth while embracing the importance of service and community. He is an Executive Committee Board Member of the North Bay Leadership Council (NBLC), a Community Board Member of Providence Santa Rosa Memorial Hospital (PSRMH), and the Chairperson of PSRMH’s Community Benefit Committee. Friedman is also a former Board Member of Rebuilding Together Santa Rosa and actively serves on the Leadership Team for the Schools Plus Golf Tournament. He holds a Business Degree from Lewis & Clark College in Portland, Oregon.

“I’m honored to join the Board of Exchange Bank, a trusted institution with a deep legacy in Sonoma County,” said Friedman. “For nearly 80 years, Friedman’s has been rooted in this community, and we know firsthand the power of strong local partnerships. There’s a reason we’ve been an Exchange Bank client for so long—its commitment to supporting local families and businesses aligns perfectly with our own. This role is an opportunity to support the long-term success of our region, and I look forward to working with the Board as we uphold Exchange Bank’s legacy as a cornerstone of our community.”

Exchange Bank's Board of Directors plays a critical role in overseeing its operations, ensuring long-term growth, stability and adherence to regulatory standards. The Board protects the interests of shareholders, customers and the broader community, upholding values of integrity and sound financial practices.

About Exchange Bank

Headquartered in Sonoma County and founded in 1890, Exchange Bank is a full-service community bank with assets of $3.30 billion. Exchange Bank provides a wide range of personal, commercial, and trust and investment management services with 17 retail branches in Sonoma County, a retail branch in Roseville, and Trust & Investment Management offices in Santa Rosa, Roseville, Marin County, and Silicon Valley. The Bank’s legacy of financial leadership and community support is grounded in its core values of commitment, respect, integrity, and teamwork. Exchange Bank is known for its people who care about their customers, their company, and the communities where they live and work. Exchange Bank is a 19-year winner of the North Bay Business Journal’s Best Places to Work survey and a 13-time winner of the Best Bank of Sonoma County by the Press Democrat’s Readers’ Choice 2024 awards. Exchange Bank was named Best Consumer Bank by the NorthBay biz Magazine’s Best of the North Bay readers’ poll and Best Local Bank by The Petaluma Argus-Courier People’s Choice Awards 2024. Exchange Bank is also a winner of the 2024 San Francisco Business Times Corporate Philanthropy award, and the Bohemian Magazine’s Best of the North Bay 2024 named Exchange Bank Best Business Bank and Best Consumer Bank. www.exchangebank.com

Member FDIC — Equal Housing Lender — Equal Opportunity Employer

About Friedman’s Home Improvement

Friedman’s is a locally owned home improvement, lumber and building-materials retailer serving California’s North Bay and North Coast. Built on the strength of generations of hard work, investment and service to the region for 79 years, Friedman’s legacy of deep reverence and care for its customers and team is experienced through its four retail locations in Santa Rosa, Petaluma, Sonoma and Ukiah, and Distribution Center in Petaluma. Friedman’s is headquartered in Petaluma and upholds a longstanding commitment to community involvement throughout Sonoma and Mendocino counties. For more information, visit www.friedmanshome.com and follow the company on Facebook and Instagram.

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