EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc. (NASDAQ: MAT) debuted the first nine Hot Wheels® products from the brand’s recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 years, Hot Wheels and Ferrari fans alike will have the opportunity to bring a little piece of automotive history home. The initial release includes a diverse mix of Ferrari models that celebrate the storied history of the brand, including iconic road cars such as the Ferrari F50 and modern racing cars like the Ferrari 499P Modificata.

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To kick off the product releases, a boxed set of two limited-edition Hot Wheels Collector die-cast cars are available for pre-order today on Mattel Creations. The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of Le Mans winning racer.

To kick off the product releases, a boxed set of two limited-edition Hot Wheels Collector die-cast cars are available for pre-order today on Mattel Creations. The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of Le Mans winning racer. The product line also features a variety of premium items, with authentic details and elevated materials, and a selection of models in the Hot Wheels singles assortment, the #1 toy in the world*.

Hot Wheels has also reimagined one of Ferrari’s newest vehicles, the Ferrari SF90 Stradale, as a 1:64 scale RC car compatible with Hot Wheels track sets. With full-function controls (forward, reverse, left and right steering) the SF90 Stradale Assetto Fiorano RC gives Ferrari fans the ability to pilot one of the brands most exclusive road cars.

“This collection was developed with all Hot Wheels fans in mind, from true Ferrari connoisseurs to budding automotive enthusiasts, thanks to the attention to detail by our design team,” said Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel. “From our core die-cast available at retail worldwide to our most premium limited-edition models on Mattel Creations, fans of all ages can now bring a piece of Ferrari home.”

A complete overview of the upcoming products, including availability and suggested retail price, can be found below. The Hot Wheels products from the collaboration will hit shelves starting this summer and will be available for purchase wherever Hot Wheels products are sold. Additional announcements and product drops will follow throughout 2025 and beyond. For more information, please visit www.hotwheels.com/ferrari.

The Hot Wheels Ferrari 2025 product lineup includes:

Hot Wheels for Ferrari Heritage Set
SRP: $100.00 | Adult | Available for pre-order now on MattelCreations.com

• Hot Wheels Ferrari 312P & Hot Wheels Ferrari 499P Modificata
• Includes an authentic re-creation of the first-ever Hot Wheels® Ferrari car released in 1970. Bursting with silver plated red Spectraflame™ paint and Neo-Classics™ Redline wheels.
• Also included is the highest-performance closed-wheel car derived from the 499P that triumphed at the 24 Hours of Le Mans while also sporting silver plate red Spectraflame paint and 10-spoke Real Riders™ wheels.

Hot Wheels Premium 499P Modificata
SRP: $6.49 | 3Y+ | Available in July at nationwide retailers

• The Ferrari 499P marks a historic return to endurance racing for Ferrari, showcasing cutting-edge hybrid technology and rekindling the brand's legacy in the prestigious 24 Hours of Le Mans competition. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.

Hot Wheels Premium LaFerrari
SRP: $6.49 | 3Y+ | Available in September at nationwide retailers

• The LaFerrari represents Ferrari's ultimate expression of hybrid technology and performance, combining cutting-edge engineering with breathtaking power to set new standards for the brand's supercar legacy. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.

Hot Wheels Premium Ferrari F50
SRP: $6.49 | 3Y+ | Available in November at nationwide retailers

• The Ferrari F50 is a true driver's car, blending Formula 1-inspired technology with a street-legal roadster design, offering an unparalleled driving experience as a limited-production supercar. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.

Hot Wheels Premium Ferrari 250 GTO & Fiat 642 RN2 Bartoletti Transporter
SRP: $16.99 | 3Y+ | Available in October at nationwide retailers

• The Ferrari 250 GTO represents the pinnacle of the 250 GT series, blending advanced competition engineering with the elegance of a road car. We've paired it with the iconic Fiat 642 RN2 Bartoletti, historically known for transporting Ferraris to the world’s most prestigious racetracks. Both vehicles are feature Hot Wheels Premium full die-cast bodies and chassis with Real Riders wheels.

Hot Wheels Ferrari SF90 Stradale
SRP: $1.25 | 3Y+ | Available in June at nationwide retailers

• Drive beyond dreams and accelerate from 0 to 60 in just 2.5 seconds with this scorching hybrid hypercar. The future-forward design, combined with 986 hp, makes it a spectacle of speed and elegance. After all, it's a Ferrari.

Hot Wheels Ferrari F40 Competizione
SRP: $1.25 | 3Y+ | Available in July at nationwide retailers

• Originally intended to race at Le Mans, the Ferrari F-40 Competizione was a much more powerful version of the F40 LM. Its reinforced chassis, 720bhp engine, racing gearbox, and other gains made it a prized possession for private collectors. A total of 8-10 vehicles were manufactured, making it a true rarity.

Hot Wheels Ferrari 365 GTB4 Competizione
SRP: $1.25 | 3Y+ | Available in August at nationwide retailers

• With a modified engine sporting 430 bhp, and an all-aluminum body with plastic windows to lighten its load, this highly competitive endurance racer was “built for speed!” It crushed the competition with class wins at the 24 Hours of Le mans and Daytona 24 Hours.

Hot Wheels Ferrari SF90 Stradale Assetto Fiorano RC
SRP: $19.99 | 5Y+ | Available in June at nationwide retailers

• The most iconic car brand now has its own 1:64 Hot Wheels RC version! Get behind the wheel of your own Ferrari SF90 at 1:64th scale! On & off-track fun! The only RC able to go through loops! Use the full-function control (forward, reverse, left and right steering) for blistering speed and amazing stunts.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Source: Circana, LLC, Retail Tracking Service, G10 (US,CA,BR,SP,IT,DE,UK,FR,AU,MX), Total Toys, Projected USD, JAN – DEC 2024

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