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UpWest and Aura Health Redefine Comfort and Wellness in Clothing Collaboration Transforming Everyday Style and Self-care Routines

News provided by news direct2023-11-17

--News Direct--

UpWest, a brand renowned for its purpose-driven commitment to comfort and sustainability, is thrilled to announce an exciting collaboration with Aura Health, the Apple award-winning, all-in-one app for mental wellness. This partnership brings together two influential forces to pioneer a new era in mindful living. UpWest and Aura Health proudly introduce a one-of-a-kind collection to support those facing everyday stress with a combination of physical and digital tools. At the heart of this collaboration is the "Garments that Ground" collection by UpWest, a groundbreaking fusion of fashion and wellness.

“It was the desire for practical techniques to manage the stress and anxiety of daily life that led the vision for the UpWest x Aura partnership,” says Jamie Schisler, UpWest’s Chief Comfort Officer. He adds, “Incorporating in the collection access to Aura Health’s industry-leading content supports our brand purpose of providing comfort and continues to enforce our solution-oriented approach to design. This partnership truly was formed with the customer needs at the center.”

As a brand dedicated to enhancing the well-being of people and the planet collectively, UpWest consistently explores innovative ways to provide quality apparel for mindful individuals. From ingenious design solutions to the use of sustainable materials, UpWest leads the way in creating meaningful connections between clothing, content, and social causes.

The leading platform for mental wellness, Aura Health is a first-of-its-kind platform that allows users to find peace every day with the world’s top coaches, therapists, and storytellers. With over 7 million users already, the all-in-one app for mental wellness and sleep has quickly become a leading mental wellness platform worldwide. The robust wellness and sleep content includes mindfulness meditations, stories, sleep tracks, life coaching, cognitive behavioral therapy, breathwork, hypnosis, ASMR, and sound bath therapies. Aura Health has curated impactful partnerships with NBA stars, Olympic athletes, and celebrities such as Ashley Greene, Greg Louganis, and Michael Beasley, who share their passion for bringing mental health resources to everyone.

“Aura Health's mission is to restore the world's mental well-being. We’re incredibly excited to partner with UpWest to expand our mission of helping anyone find peace and well-being. UpWest passionately serves its customers by championing mental health awareness, making strides to amplify these efforts through strategic partnerships such as this powerful collaboration,” says Daniel Lee, co-founder of Aura Health.

Designed to alleviate anxiety discreetly, key features across the capsule collection include soft-touch snaps and zipperheads, as well as “functional fidget” keychains sewn into the interior pocket, offering a tangible solution to release tension during stressful moments. Additionally, these innovative garments are embedded with on-garment QR codes, providing direct access to complimentary meditation playlists curated by Aura Health. In addition, visitors to the UpWest x Aura collection page on UpWest.com will be welcomed by a thirty-second guided meditation. This seamless blend of clothing and mindfulness empowers wearers to embark on a journey toward inner peace and well-being right from their wardrobes. The first-of-its-kind collection includes an assortment of men's and women's outerwear, sweatshirts, and sweatpants, with prices ranging from $68 to $198.

UpWest and Aura Health invite you to join them in this exciting collaboration that promises to redefine comfort and wellness. This first-ever ”e-calmerce” experience is currently available online and in stores and is poised to make a meaningful impact on lives around the country.

To view the collection and take the guided meditation, please visit https://upwest.com/pages/aura.

UpWest is a purpose-driven lifestyle brand founded in 2019 with a singular mission — to provide comfort for people and the planet. Guided by the philosophy of "Comfort for good; progress over perfection," UpWest is committed to creating quality apparel that prioritizes sustainability and mental health awareness. The brand seamlessly blends innovative design with eco-friendly materials, offering a mindful fashion experience that goes beyond clothing. As part of its commitment to progress, UpWest continually strives to use more sustainable fabrics, actively supports charitable causes, and exclusively partners with "Brands We Believe In" for non-apparel items. UpWest represents more than just a brand; it embodies a movement toward a more comfortable and purposeful world. Join UpWest on the journey where comfort meets purpose, progress is perfection, and the well-being of people and the planet is paramount.