Happy Belly Expands CPG Availability with Lumber Heads Popcorn Now Available in 193 Loblaws Retail Locations
March 18, 2025 6:24 AM EDT | Source: Happy Belly Food Group Inc.
Toronto, Ontario--(Newsfile Corp. - March 18, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that its CPG brand, Lumber Heads Popcorn ("Lumber Heads"), a gluten, dairy, and peanut free popcorn, is now available in 193 locations within the Loblaws Market Division grocery stores in Ontario, making it even easier for our loyal customers to shop our great tasting Made in Canada popcorn.
Lumber Heads
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"We are excited to expand our availability of Lumber Heads in Ontario with the addition of 193 new store locations, now available at select Zehrs, Your Independent Grocer and Loblaws banners. This is especially positive as Canadians look to support local and purchase products made in Canada. We look forward to more Canadians having the opportunity to try Lumber Heads, and our team continues to execute on these opportunities" said Sean Black, Chief Executive Officer of Happy Belly.
"Scaling our brands through disciplined organic growth is one of the principal drivers of growth at Happy Belly as we continue to execute on our growth strategy. In our CPG line of business, we are focused on being a sales-driven organization and continue to scale and operationalize our brands through our shared services model to accelerate product development, market growth, and product launches. We are working to grow distribution and sales in our CPG vertical throughout 2025-2026 as we create incremental value for our shareholders".
"We anticipate our product rollout will continue into retail stores throughout the Spring Season. We remain committed to partnering with Canadian distributors nationwide to expand our presence in the Canadian marketplace. Our goal is to increase our store count by securing placements in as many profitable retail locations as possible. Additionally, we are dedicated to broadening the footprint of our CPG products across Canada. By strategically targeting key markets and leveraging our distribution network, we will enhance product visibility and accessibility, driving sustained growth and strengthening our brand recognition throughout the Canadian landscape."
We are just getting started.
About Lumber Heads Food Co.
Lumber Heads was started as a response to a lack of plant-based snack options available to family and friends that struggled with dietary restrictions. Lumber Heads Kettle Corn has been continuously improved based on strong connections and feedback from our community - where the spirit of "together as one" comes alive! At Lumber Heads, we are working to bring you quality foods that offer healthy alternatives with a focus on simple quality ingredients. The connection with our customers is what drives us! We hope you'll find our love of food delivers a little something special!
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
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