Happy Belly Food Group Announces New Franchise Agreement and Real Estate Signed for Heal Wellness in Cochrane, Alberta
October 09, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc.
Toronto, Ontario--(Newsfile Corp. - October 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of a franchise agreement and secured real estate for Cochrane, Alberta -a key market within the Company's national expansion strategy. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/269774_9d9d674534f79957_002full.jpg
"With opening slated for Q1 2026, Cochrane represents a prime market for Heal Wellness, with its fast-growing population, active lifestyle culture, and strong community of families and professionals who value nutritious and convenient food options," said Sean Black, Chief Executive Officer of Happy Belly. "The signing of this new franchise agreement underscores the continued confidence franchise partners have in our scalable business model and the growing nationwide demand for our wellness-driven brand."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/269774_9d9d674534f79957_003full.jpg
Cochrane's unique demographic blend-anchored by young families, professionals, and outdoor enthusiasts-perfectly aligns with the Heal Wellness brand. As one of Alberta's fastest-growing towns, Cochrane offers an ideal balance of small-town charm and urban connectivity, attracting residents who lead active, health-focused lives. Its proximity to Calgary and the Rocky Mountains creates a dynamic market that values fresh, energizing, and wholesome dining options. This new Heal Wellness location will serve as a destination for both local residents and visitors seeking better-for-you food choices in a vibrant, fast-developing community.
Heal Wellness continues to accelerate its coast-to-coast expansion, further solidifying its growing position as Canada's leading smoothie bowl and wellness QSR brand. This latest signing highlights Happy Belly's ability to attract strong operators and execute disciplined, asset-light growth through its proven franchise system.
Heal Wellness was founded with a mission to deliver quick, fresh wellness foods that support busy, active lifestyles. The menu features a diverse range of smoothie bowls, smoothies, and super-seed grain bowls, each crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, and chia seeds. With 27 locations currently open and over 168 in development, Heal Wellness continues to gain momentum nationwide through consistent franchise growth and strategic real estate execution.
Happy Belly Food Group now has 626 contractually committed retail franchise locations across its portfolio of emerging brands-including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others-in various stages of development, construction, and operation nationwide.
"We are just getting started," added Sean Black. "Our predictable and disciplined growth strategy continues to deliver measurable results as we expand our brands across Canada and create long-term value for our shareholders."
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/269774_9d9d674534f79957_004full.jpg
Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted onwww.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/269774
© 2025 Newsfile Corp. All rights reserved.
