Designli CEO Joins Designrush Podcast to Reveal Why Most Software Builds Fail Before They Launch
Miami, Florida--(Newsfile Corp. - January 26, 2026) - On the latest DesignRush Podcast episode, Keith Shields, Co-Founder and CEO of Designli, sheds light on a common reason software projects derail: founders unknowingly lose control of direction, decisions, and delivery long before launch.
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"Most founders don't fail because of bad ideas," Shields says.
"They fail because the build takes over and before they realize it, they've lost control of their product, their budget, and their timeline."
In episode No. 123, Shields shares real-world lessons from years of helping non-technical founders turn raw ideas into scalable digital products.
He also outlines the most common traps in software development and how structured decision-making and early validation can prevent failure.
Key discussion points include:
- Defining "winning" earlykeeps software builds focused and on track
- The "final 10%"can quietly derail months of progress
- Misaligned development decisions lead teams to build the wrong thing
- Founder-led product decisionsprevent loss of control during the build
- Hypothesis-driven developmentreduces waste and unnecessary rework
Shields also introduces Impact Week, Designli's free code audit designed to help founders understand technical issues, reset priorities, and regain clarity before wasting additional budget.
Key Takeaways for SaaS Founders
- Development is decision-making, not just building
- Early goal clarity prevents scope creep and budget overruns
- The last 10% of a buildoften reveals deep technical issues
- Feature overloadand tech debt quietly slow down progress
- Validation feels uncomfortable, but skipping it is costlier
Want to be a guest on the DesignRush Podcast? Email spotlight@designrush.com to get featured.
About Keith Shields
Keith Shields is the Co-Founder and CEO of Designli. He helps non-technical founders turn ideas into scalable, well-built software products. His work bridges the gap between business vision and technical execution, ensuring founders stay in control throughout the build process.
With experience in product strategy, UX-driven development, and software delivery, Keith advises startups on how to validate early, avoid technical debt, and align execution with business goals.
About DesignRush
DesignRush is a media platform and B2B marketplace connecting businesses with agencies through expert reviews, agency rankings, awards, industry insights, and curated agency recommendations for vetted projects.
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Source: DesignRush
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