TNL Mediagene Announces "Brandformance, " an Advertising Strategy that Boosts E-Commerce Growth through Cultivating Loyal Customers
TNL Mediagene Announces "Brandformance," an Advertising Strategy that Boosts E-Commerce Growth through Cultivating Loyal Customers |
| [14-March-2025] |
NEW YORK and TOKYO, March 14, 2025 /PRNewswire/ -- Mediagene Inc.("the Company"), a group company of TNL Mediagene (NASDAQ: TNMG), has announced its "Brandformance Strategy" to maximize the appeal of advertisers' products by leveraging its strong media engagement and content creative capabilities. The strategy leverages the Company's industry-leading media, content and creative capabilities and our industry-leading knowledge of content commerce. By taking full advantage of methods that drive changes in consumer behavior, the Company aims to achieve higher advertising performance.
What is "Brandformance"? At Mediagene, the Company defines "Brandformance" as an approach that contributes to branding and results in improved performance. To maximize the effectiveness of performance measures, the Company simultaneously develops brand content measures that not only increase the number of users considering a purchase, but also play a role in increasing their desire to buy. Through this approach, the Company aims to improve the overall effectiveness of performance measures and increase the efficiency of its efforts. Mediagene's 3 Strengths The key to brand performance is "content power and analytical power", and the following three strengths of Mediagene support this. 1. Trusted media brand 2. Creates easy-to-understand content that leverages expertise 3. Compelling problem framing and solution stories Content Strategy to Drive Purchases Mediagene's content can be used to drive everything from awareness to purchase. In addition, by taking advantage of the characteristics of each medium, the Company can engage users with original content. For more information about Brandformance, please see below (Japanese only): About TNL Mediagene About Mediagene Inc. Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
SOURCE TNL Mediagene | ||
Company Codes: NASDAQ-NMS:TNMG |
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