Dodge Brand Debuts New Interactive Mobile 360-degree Dodge Charger Virtual Experience, 2025 Charger Muscle Cars in Bludicrous Start Arriving in Dealerships
Dodge Brand Debuts New Interactive Mobile 360-degree Dodge Charger Virtual Experience, 2025 Charger Muscle Cars in Bludicrous Start Arriving in Dealerships |
| [18-March-2025] |
AUBURN HILLS, Mich., March 18, 2025 /PRNewswire/ --
Dodge is making it easier than ever for enthusiasts to take a deep dive into the next generation of American muscle and create their dream vehicle with the new Dodge Charger Virtual Experience. Hosted by automotive enthusiast and gearhead Garrett Reed, this new, interactive, mobile, virtual, 360-degree world showcases the new Dodge Charger where many shoppers spend a lot of time: their mobile devices. The Dodge Charger is loaded with new tech and performance features and, guided by Reed, the Virtual Experience allows customers to get familiar with all of the Chargers' capabilities, helping them create their dream ride in the virtual world before they bring it roaring home. "Enthusiasts love Dodge muscle cars both for the game-changing performance and also for our brand's legacy of offering a custom look straight from the factory," said Matt McAlear, Dodge CEO. "Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it's choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips." Like the vehicle it represents, the new Charger Virtual Experience is next gen, elevating the way customers can access information and dig deep into this next generation of American muscle. Guided by Reed, navigating the system is simple and allows customers to explore topics that interest them most, such as:
The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code that will be featured in Dodge dealership showrooms and in Dodge displays at auto shows, NHRA races, Radford Racing School and Dodge events throughout the year. Bludicrous The new Bludicrous exterior color is available at a starting U.S. manufacturer's suggested retail price (MSRP) of $795. Bludicrous will also be an option on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year. For more information on the all-new next-gen Dodge Charger, consumers can visit Dodge.com. Dodge//SRT The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car, led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine. Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on:
SOURCE Stellantis | ||
Company Codes: Milan:STLA, EuronextParis:STLA, NYSE:STLA |
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