CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR
CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR |
| [16-April-2025] |
The Crown Royal Rig took over Nashville for a weekend of country music, generosity and to raise a glass to the nation's heroes NEW YORK, April 16, 2025 /PRNewswire/ -- Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar's The High Road Tour.
This past weekend, The Crown Royal Rig touched down in Nashville timed to Kane Brown's tour stop in the Music City! The brand toasted to the partnership and brought the spirit of generosity to life through a series of elevated experiences. The weekend began with a backstage VIP takeover where guests 21+ were invited to receive exclusive concert merch, enjoy Kane Brown's signature Crown Royal cocktails, the Crown Royal Ranch Water and the Blackberry Ginger Lemonade, and meet the star before he hit the stage. Broadway-goers 21+ had a chance to capture a photo with the Crown Royal Rig and grab official merch as they enjoyed a night on the town. The celebration culminated at long-time brand partner CreatiVets' 5th Annual Golf Tournament, where Crown Royal honored veterans alongside celebrity golfers. The Crown Royal Rig is officially joining the country music star on the road, taking the partnership with Kane Brown to the next level! The larger-than-life-18-wheeler will pull up to select U.S. cities on the tour schedule, to share the spirit of generosity. Fans 21+ will be invited to participate in the Purple Bag Project†, an initiative dedicated to turning donated Crown Royal bags into care packages for active serving military around the world. "Crown Royal shares many of the values I hold close to my heart, especially when it comes to giving back to the military community," Brown shared. "I am proud to continue my partnership with the brand and I'm excited to be back on the road, alongside The Crown Royal Rig, making this partnership even bigger in year two!" The whisky brand also relaunched the CROWN ROYAL SUMMER SESSIONS CONTEST.* With thousands of nominations in its inaugural year, the 2025 contest has expanded by inviting fans to nominate not only military veterans, but also those (25+) who donated their time to military-related charities. Two winners and their guests (the persons who nominated them) will be invited to enjoy an intimate performance with Brown later this summer. For every valid nomination, Crown Royal will donate $1 to CreatiVets, a nonprofit organization that helps veterans heal through music and the arts. Since the start of their partnership nearly three years ago, Crown Royal has spearheaded efforts to raise over $370,000 in support of the CreatiVets' cause. ‡ "Country music and whisky are the perfect pair and we're happy to provide a platform for fans to give back to the military community while enjoying music they love!" said Hadley Schafer, Vice President of Crown Royal. "We're proud to have long standing relationships with organizations like CreatiVets and Packages From Home, that support those who have served our country. And with Kane Brown by our side for the second year, we're excited to give back in an even more impactful way!" Crown Royal's three-year partnership with CreatiVets underscores its broader commitment to giving back to both military and country music fans. Crown Royal is woven into the fabric of country music. From long-standing partnerships with the CMA Awards to collaborations with rising stars and superstars like Kane Brown, Nate Smith and Tanner Adell, the brand has become an integral part of the genre's rich tapestry. Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly. †The Purple Bag Project is an initiative of Packages From Home whereby volunteers assemble care packages and Packages From Home distributes the assembled care packages without fee to troops; Packages From Home will determine the destination and recipient of each care package. Packages From Home, 5643 N. 52nd Ave., Glendale, AZ 85201/www.packagesfromhome.org/623.934.3274. ‡NO PURCHASE NECESSARY. U.S., 25 yrs. or older. Nominee: honorably discharged U.S. Military Veteran or Volunteer who donated their time to IRS 501c3 Military-related charity. Void where prohibited. Contest starts 3/1/2025 and ends 8/15/2025. Nominator enters at summersessions.crownroyal.com by completing entry form with nomination. No self-nominations; Nominator must secure Nominee's consent beforehand. Nomination must be truthful. (2) Winners selected based on judges' assessment of strength of nomination including Nominees' alignment with values of CROWN ROYAL brand. Nominator and Nominee must be available to attend event in 8/2025 or 9/2025. ALCOHOL NOT PART OF PRIZE. Subject to Official Rules at website. Sponsor: Diageo Americas, Inc., New York, NY. About Crown Royal About Diageo North America About CreatiVets About Packages From Home Media Contacts Taylor PR
SOURCE Crown Royal | ||
Company Codes: LSE:DGE, NYSE:DEO |
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