Cadbury is Taking a Bold Stance Against Food Insecurity, in "Let's Stick it to Hunger Together " Campaign

Cadbury is Taking a Bold Stance Against Food Insecurity, in "Let's Stick it to Hunger Together" Campaign

Teaming up with NHL's Nazem Kadri and PWHL's Marie-Philip Poulin in the fight against hunger, Cadbury is committing $400,000 to Food Banks Canada and local food banks to provide meals to Canadians in need

TORONTO, April 22, 2025 /CNW/ - Today, Cadbury launches the "Let's Stick it to Hunger Together" campaign, donating $400,000 to Food Banks Canada and local food banks, the equivalent of 800,000 meals by the end of 2025. Through the campaign, a portion of proceeds from Cadbury product sales will be donated, up to a total of $200,000. Additionally, Cadbury will be making a direct donation of $200,000 to Food Banks Canada.

To rally Canadians around this cause, Cadbury is teaming up with some of hockey's most generous players, NHL's Nazem Kadri and PWHL's Marie-Philip Poulin. Just as they give their all on the ice and in their communities, they are now helping Cadbury inspire Canadians to contribute to the fight against food insecurity as ambassadors of the Cadbury "Let's Stick it to Hunger Together" campaign. The players will be donating their time at local Canadian food banks and will be leveraging their social channels to help promote the cause.

"Cadbury is more than just chocolate — we strive to be a force for good," said Chantal Butler, Vice President, Marketing, Mondelēz Canada. "Rooted in generosity, we're committed to making it easy for Canadians to give back — showing how small acts can lead to significant change. We invite everyone to join us in making a meaningful impact by providing meals to those in need through the purchase of a Cadbury product."

"Canada's need for food banks is at an all-time high, with over two million people visiting food banks this month, the highest number of monthly visits in history. Cadbury's 'Let's Stick it to Hunger Together' initiative is crucial in helping us support communities across the country," said Erin Filey-Wronecki, Chief Development and Partnerships Officer, Food Banks Canada. "We deeply appreciate Cadbury's generosity and their call for Canadians to unite against hunger."

Mondelez Canada, parent company of Cadbury, is a long-standing partner of Food Banks Canada, having donated 22M meals since 2013 to affiliate food banks across the country. Help Cadbury and Food Banks Canada continue to spread good and "Let's Stick it to Hunger Together" with the purchase of your favourite Cadbury product!

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, Cadbury Dairy Milk, Ritz, Halls and Sour Patch Kids candy. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

About Food Banks Canada
Food Banks Canada is the leader in addressing food insecurity in Canada.  Our mission is to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For over 40 years, food banks have been dedicated to helping people living in Canada with food insecurity. Over 5,500 food banks and community organizations come together to serve our most vulnerable neighbours, who – this year – made over 2 million visits to these organizations in one month alone, according to our HungerCount report. Since 2010, Food Banks Canada has shared over $829 million in food supports and over $245 million in funding to help maximize collective impact and strengthen local capacity – while, backed by leading research, advocating for meaningful actions from governments to counter hunger and its root causes. Our vision is clear: create a Canada where no one goes hungry. Visit foodbankscanada.ca to learn more.

SOURCE Mondelēz International