Mother's Day Hot Take: OpenTable Research Suggests Moms Want a 'Time Out' This Year
Mother's Day Hot Take: OpenTable Research Suggests Moms Want a 'Time Out' This Year |
| [22-April-2025] |
OpenTable releases its annual Top 100 Brunch Restaurants list, with venues fit for the whole family, solo dines and everything in between SAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Moms have spoken and they want to take a load off this Mother's Day. OpenTable research reveals 39% of moms have had to book their own celebratory meal, and 44% say that having someone else take the lead on decisions makes Mother's Day the most special.1 The findings also show an interest in having their own time out, with nearly one-third of mothers (30%) considering dining out solo as part of their Mother's Day celebrations, in line with a larger movement of embracing 'me time.'1
What Moms Really Want For Mother's Day: OpenTable Unveils 2025 Dining Insights
"Moms want to take a backseat on planning this year, but here's the wake-up call for anyone looking to deliver that stress-free experience: 29% of families have had to panic-book within 24 hours of the holiday1, and use of our 'Notify Me' alerts jumped 36% year-over-year3 – so plan ahead," said Cheryl Paniagua, VP of Restaurant Sales & Services at OpenTable. "For families looking to give the gift of a decision-free day for moms, our annual Top 100 Brunch list is a great place to start." Top 100 Brunch Restaurants in America for 2025 With Mother's Day consistently ranking as the busiest dining day of the year, securing the perfect table is more competitive than ever. To help families navigate this much-anticipated celebration, OpenTable has released its annual list of Top 100 Brunch Restaurants in America for 2025, compiled by analyzing more than 10 million diner reviews, along with diner ratings, reservation demand, percentage of five-star reviews among other factors.4 California takes home the most number of brunch spots this year, with 22 spots including San Francisco's Elena's and Los Angeles' Republique, followed by New York, with 12 restaurants including beloved restaurants like The Odeon and Little Owl in New York City. The Top 100 Brunch Restaurants in America are as follows (in alphabetical order by state). For additional inspiration, explore OpenTable's Mother's Day dining hub and visit the OpenTable app. California
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Kentucky
Louisiana
Massachusetts
Minnesota
Missouri
North Carolina
New Jersey
Nevada
New York
Ohio
Oklahoma
Pennsylvania
Rhode Island
Tennessee
Texas
Virginia
Washington
1 Consumer Research An online survey was conducted by Walr among 1,542 US consumers who will be celebrating Mother's Day this year. Minimum quotas have been applied to major cities. Fieldwork took place between Friday 14th March - Tuesday 18th March 2025. Data has been collected adhering to MRS (Market Research Society) and ESOMAR guidelines to ensure ethical and accurate data collection. 2 OpenTable Data OpenTable looked at seated diners, and Experiences and time slot when noted, from online reservations from all active restaurants on the OpenTable platform in the U.S. on May 12, 2024 and compared it to the corresponding date period in 2023 (May 14, 2024). 3 OpenTable Data OpenTable looked at use of Notify Me alerts on May 12, 2024 and compared it to the corresponding date period in 2023 (May 14, 2024). 4 Top 100 Brunch Restaurants Methodology OpenTable's Top 100 Brunch Restaurants in America for 2025 list is generated from over 10 million reviews from verified OpenTable diners and dining metrics from 1st March 2024 - 28th February 2025. Restaurants with a minimum threshold of diner reviews were considered and evaluated by a compilation of unique data points, including diner ratings, the percentage of five star reviews, the number of alerts set, the percentage of reservations made in advance, percentage of capacity and direct searches. Metrics were weighted to comprise an overall score. The qualified restaurants were then filtered for a minimum number of brunch reviews and Sunday brunch availability. The resulting list appears A-Z, not in ranked order. About OpenTable OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.8 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
SOURCE OpenTable, Inc. | ||
Company Codes: NASDAQ-NMS:BKNG |
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