86% of Shoppers Ditch Name Brands for Private Label as Prices Climb, RDSolutions Survey Finds
86% of Shoppers Ditch Name Brands for Private Label as Prices Climb, RDSolutions Survey Finds |
| [17-June-2025] |
New data shows consumers increasingly switching stores, brands, and buying habits amid inflation and tariff concerns GLEN ALLEN, Va., June 17, 2025 /PRNewswire/ -- As grocery prices continue to rise, a new national survey by RDSolutions reveals that 86% of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase—underscoring growing price sensitivity amid inflation and looming global tariffs.
More than 86% of consumers surveyed buy private label versions of some or most of the products they regularly purchase. Conducted in May 2025 among 250 verified U.S. consumers, the survey found that price is the dominant driver of store and brand choice:
"These findings highlight just how central price has become to shopper loyalty—both to retailers and brands," said Lee Kallman, Chief Commercial Officer at RDSolutions. "Economic headwinds like inflation and tariffs are accelerating changes in consumer behavior. Retailers and manufacturers who don't respond quickly risk losing share." Private Label on the Rise In addition to changing stores, shoppers are shifting what they buy:
More than 86% of consumers surveyed buy private label versions of some or most of the products they regularly purchase. Among those who now buy private label, 75% say store-brand products are as good as or better in quality compared to national brands. Value and Perception Drivers When asked what defines a "good value" for a food item, shoppers cited:
Further supporting the value-conscious mindset, 65% said promotions such as BOGO deals influence their perception of value, and 28% are buying fewer items overall as prices rise. Notably, 84% of shoppers said they believe economic conditions—such as inflation or tariffs—are directly affecting food prices in their area. RDSolutions Webinar & Industry Comparison These findings were discussed during the recent webinar "Shoppers' Perceptual Filters and Their Effect on Food Pricing," hosted by RDSolutions and moderated by retail analyst Phil Lempert. The session featured RDSolutions CEO Jake Blondin and CCO Lee Kallman and is available for replay at https://rdsolutions.io/event/shoppers-perceptual-filters-and-their-effect-on-food-pricing/. Methodology This report is based on a national survey conducted by RDSolutions in April 2025. It includes responses from 250 verified U.S. consumers who identify as the primary grocery shopper in their household. The sample reflects a mix of genders, age groups, household incomes, and geographic regions. Data was collected through a structured online questionnaire and is intended to offer directional insight into evolving shopper behavior. Explore the Full Survey Findings To see all the data highlights from the 2025 shopper survey—including consumer price sensitivity, store-switching behavior, and private label insights—download the full report. About RDSolutions Learn more at RDSolutions.io. Media Contact:
SOURCE RDSolutions | ||
Company Codes: NYSE:MKL |
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