WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE |
| [26-June-2025] |
The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map NEW YORK, June 26, 2025 /PRNewswire/ -- Lone River Beverage Company, the brand behind the OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack – a Lone River spin on an American classic that captures the essence of sun-drenched afternoons in Far West Texas – where the Lone River story began.
The Lemonade Splash Variety Pack features four bold new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. Lightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about. And at 4% ABV, it's the perfect option to responsibly enjoy post-adventure. To celebrate the launch, Lone River is proud to announce partnerships with Strava, the world's leading fitness tracking platform and social network and Cooldown, the fast-growing community-focused run club. These collaborations will feature a series of activations designed to turn small, everyday moments into something worth celebrating. Whether it's a jog around the block or a spontaneous day hike for the story books, Lemonade Splash is made to be enjoyed after adventures of all sizes. And with run club participation up nearly 60 percent globally in 2024* Lone River is making it easier than ever to find your stride. "At Lone River, we've always believed the spirit of the West is more than a place — it's a way of life rooted in independence, grit, and forging your own path," said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "Our partnerships with Strava and Cooldown are about honoring that spirit — inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another." MAPPING NEW TERRITORY: LONE RIVER x STRAVA Inspired by the new award-winning Lemonade Splash variety pack, this challenge invites participants to explore the great outdoors in the most approachable way possible. From hiking, running, yoga and beyond, variety is the name of the game. Between July 14 and August 4, complete 8 days of 30 minutes or more of an eligible outdoor activity. Repeating activities is fine, but trying 8 different ones is the real win – just like a good variety pack. This isn't about speed or mileage. It's about movement and making time to live in the moment. Those who complete Lone River's Variety Pack Challenge** will have the chance to score exclusive Lone River merch, plus some seriously sweet rewards like Lone River Founder Katie Beal Brown's favorite wearable fitness tracker – and a full year membership*** to keep the adventure going. One lucky grand prize winner and three friends (21+) will run, sip and kick back in style with a luxury glamping experience at the 2025 Runningman Festival. LONE RIVER x COOLDOWN LEMONADE SPLASH VARIETY PACK ON SHELVES NOW The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99. Serve chilled and it's ready to go — whether you're headed to the trail, the pickleball court or your backyard with friends. To learn more about Lone River and to find a Lemonade Splash Variety Pack near you visit loneriverbevco.com and follow @LoneRiver on social media. * Strava Annual Year End Trend Report 2024 **NO PURCHASE NECESSARY. One may enter the Sweepstakes WITHOUT completing the Challenge by visiting www.spiritspromos.com/ready-to-drink/lone-river-sweeps, then completing and submitting an entry form with name, date of birth, e-mail address and other required information. Open only to legal U.S. residents of AL, CO, FL, GA, ID, MI, MT, NC, OR, SC, TN, TX, UT, VA, WA & WY, 21 or older. Void elsewhere and where prohibited by law. Grand Prize consists of Festival passes and $5,500 gift card (terms and conditions apply); winner must be available to attend Festival in Kingston Downs, GA, 9/12-14/2025 or Grand Prize will be forfeited. Unspecified expenses are winner's sole responsibility. Alcohol NOT part of any prize. Subject to Official Rules at website. Sponsor: Diageo Beer Company USA, New York, NY. Not sponsored or endorsed by Runningman Festival, All Day Running Co, LLC or Strava, Inc. ***Awarded as $239 e-gift card. Please Drink Responsibly. Far West Spirits LLC, Houston, TX. About Lone River Beverage Company About Diageo North America Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA. About Strava About Cooldown MEDIA CONTACTS TAYLOR Nicole Anastasi, Diageo
SOURCE Lone River Beverage Company | ||
Company Codes: LSE:DGE, NYSE:DEO |
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