| Release Coincides with Expanded Roblox Presence in Partnership With Gamefam and a Video Collaboration with Popular YouTube Channel Toys and Colors NEW YORK, July 18, 2025 /PRNewswire/ -- KIDZ BOP, the #1 music brand for kids, has released their latest album 'KIDZ BOP 51'. The album features some of today's biggest hits, which the KIDZ BOP Kids will be performing on stage during their KIDZ BOP LIVE Certified BOP Tour, including "APT", "Pink Pony Club", "Messy" and more. To celebrate this release, KIDZ BOP is returning to Roblox as part of the company's continued partnership with Gamefam, the leading metaverse media company, following the success of a previous integration on Roblox earlier this year. Additionally, KIDZ BOP have collaborated with YouTube's #1 kids' ensemble, Toys and Colors. 
On Saturday, July 19, 2025, KIDZ BOP will launch its second Roblox activation with Gamefam, this time making a virtual tour stop inside Car Dealership Tycoon, one of Gamefam's top-performing games on the platform. As part of the in-game activation, players will visit a branded KIDZ BOP LIVE tour bus in the City Center to kick off the exclusive KIDZ BOP Race Event. The event will feature a custom race course filled with vibrant, music-inspired obstacles, all set to KIDZ BOP tracks. Players will be challenged to a quest where they can collect musical notes around the game to earn a limited-edition KIDZ BOP-themed car. The activation follows KIDZ BOP's Roblox debut in January 2025 with a 'KIDZ BOP 50' album launch event, resulting in 16.8 million visits. To further engage with Gen Alpha, KIDZ BOP collaborated with pocket.watch creator and YouTube's #1 kids' ensemble, Toys and Colors, which has amassed over 127M subscribers and 128BN lifetime views across their channels. The popular creators visited the KIDZ BOP studio in Los Angeles, where the KIDZ BOP Kids taught them signature dance moves to "KIDZ BOP Shuffle", and shared behind-the-scenes fun. Exclusive videos from the collaboration are now available to watch on both the Toys & Colors and KIDZ BOP YouTube channels. Promoting the new album all summer long, the KIDZ BOP LIVE Certified BOP Tour has officially kicked off, in partnership with Live Nation. Join them for the ultimate pop concert experience for kids (and their grown-ups!). Sing and dance along to today's biggest BOPs live on the big stage, with eye-popping new stage design and interactive elements kids will love, and the return of the popular (and hilarious!) "Daddy Dance Off". Unicorn Academy™ - Spin Master's fantasy adventure children's franchise - returns as an official sponsor of the tour, providing prizes for the "Daddy Dance Off" winners. About KIDZ BOP
KIDZ BOP is the #1 music brand for kids, featuring today's biggest hits, "sung by kids for kids." Since 2001, the family friendly music brand has generated 14 billion streams and currently records in 5 different languages. The brand connects with its fans through year-round music releases, music videos, in-school activations, global partnerships, a dedicated channel on SiriusXM (KIDZ BOP Radio channel 135) and live tours. Each year, KIDZ BOP LIVE, the ultimate pop concert for kids (and grown-ups) hits all major cities across the US, UK, and Canada. For more information, visit www.KIDZBOP.com. KIDZ BOP is a part of Concord. About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 35 billion lifetime visits and 11 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created five of the top 15 brand games on Roblox of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam's top IP-based and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company's Most Innovative Companies, LinkedIn's Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com. About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 31 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster. About pocket.watch
Pocket.watch is the first and largest kids and family creator media company, building kids and family entertainment franchises with the most popular digital creators in the world – named TIME100 Most Influential Companies of 2025, recognizing its transformative impact on the future of children's entertainment and the digital creator economy. Pocket.watch harnesses the power of audiences built on YouTube and expands them across all types of diverse kids and family platforms and experiences. The company brings kids more of what they love from these creators by producing original video and audio content, mobile games, metaverse worlds, live events and robust consumer product lines ranging from toys to toothbrushes. Key pocket.watch franchises include Ryan's World, Love, Diana, Onyx Monster Mysteries and Toys and Colors: Kaleidoscope City. The company's content library, consisting of tens of thousands of kids and family videos, is distributed globally on over 43 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company's breakthrough MishMash™ format alongside pocket.watch originals including the Emmy-nominated Ryan's Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures. Founded in 2017 by Chris M. Williams (CEO), the company's headquarters and filming studios are located in Culver City, Calif. The executive team includes studio veterans and visionaries from a mix of traditional and digital entertainment backgrounds, including Albie Hecht and David Williams. For more information about the pocket.watch portfolio of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn. For more information about pocket.watch, please visit pocket.watch.  View original content to download multimedia:https://www.prnewswire.com/news-releases/kidz-bop-releases-brand-new-album-kidz-bop-51-featuring-hits-apt--pink-pony-club-302508413.html
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