The REESE'S and OREO® Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For
The REESE'S and OREO® Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For |
| [30-July-2025] |
Introducing the REESE'S OREO® Cup and OREO® REESE'S Cookie – a two-way collaboration between America's #1 Candy and #1 Cookie. HERSHEY, Pa., July 30, 2025 /PRNewswire/ -- The rumors are true. The REESE'S and OREO® brands are answering fans' call to collab and unite their iconic flavors with not one, but two new products for fans to enjoy. Introducing the REESE'S OREO® Cup and the OREO® REESE'S Cookie—a two-way delicious mash-up between America's #1 Candy and #1 Cookie.
We've seen the comments and DMs. You've twisted, you've dipped and you've combined the two flavors on social media. The devoted brand fans have been asking for this flavor mashup – mixing and stacking the two flavors together in all kinds of creative and delicious ways. Always committed to delivering bold, exciting snacking experiences, the OREO® brand and REESE'S brand knew this request was simply too good to ignore. "This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for," said Michelle Deignan, Vice President, the OREO® brand, US. "At OREO, we're always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE'S brand to deliver the collab of their dreams." "At REESE'S, we're obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire," said Dan Mohnshine, Vice President, U.S. Confection Marketing, The Hershey Company. "When we heard the incredible demand for a REESE'S and OREO® mashup, we knew we had to make magic happen. This isn't just another product launch — it's two legendary brands coming together to create something absolutely unprecedented that'll blow minds and taste buds everywhere." More on the OREO® REESE'S Cookie More on the REESE'S OREO® Cup: How to get the products: The OREO® REESE'S Cookies will be available for presale starting on August 18, but fans can sign up for early access at OREO.com/UnwrapTheCollab starting July 30. The OREO® REESE'S Cookies will be available nationwide starting September 2025, while supplies last, and will return to shelves as part of the OREO brand's portfolio in January 2026. For more information about the REESE'S OREO® Cup and REESE'S products, visit https://www.hersheyland.com/oreo-cup, or follow REESE'S on Instagram @REESES, Twitter/X @REESES, Facebook @REESES, and TikTok @REESES. For more information about the OREO® REESE'S Cookie and OREO® brand products, fans can visit OREO.com/REESES, or follow OREO on Instagram @OREO, Twitter/X @OREO, Facebook @OREOUnitedStates, and TikTok @OREO, to be among the first to know about future brand news. About The Hershey Company For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education. To learn more visit www.thehersheycompany.com. Follow: About OREO® Cookie About Mondelēz International
SOURCE The Hershey Company | ||
Company Codes: NYSE:HSY,NASDAQ:MDLZ,NASDAQ-NMS:MDLZ |
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