Untappd Launches Beverage Product Enrichment Partnership with DoorDash
Untappd Launches Beverage Product Enrichment Partnership with DoorDash |
[28-August-2025] |
Partnership will leverage Untappd's beverage catalog for product listing to enhance DoorDash customer experience SAN FRANCISCO, Aug. 28, 2025 /PRNewswire/ -- Untappd, a global platform for search and discovery and ratings and reviews of beer and beverages, today announced a partnership with DoorDash, Inc. (NASDAQ: DASH), a leading local commerce platform globally. Through this partnership, Untappd's extensive catalog of over 3 million beers and other beverages will now help power product listings on DoorDash, offering customers more detailed information to aid their search, discovery, and decision making. Partnership will leverage Untappd's beverage catalog for product listing to enhance DoorDash customer experience. With this update, customers browsing on DoorDash can now learn more about each beverage, including style, description, ABV, IBU, photos of packaging, and other key details. As part of this launch, Untappd is also releasing an improved Producer Beverage Management tool designed to give beverage producers more control over how their products appear across platforms. This intuitive experience allows beverage producers on Untappd to easily manage their product catalog and to ensure product listings are accurate, up-to-date, and aligned with brand positioning. Over 5,000 beverage producers globally currently update product listings on Untappd on a weekly basis. By maintaining greater control over product listing profiles—including imagery, descriptions, and style tags—beverage producers can improve the presentation of their products, not only on the Untappd app, but also across partner platforms like DoorDash. This helps ensure a consistent, compelling customer experience while supporting stronger market alignment. "This partnership is a transformative step for the beverage producers we serve, improving the visibility and presence of their products for consumers looking to get craft beverages delivered through DoorDash," said Kyle Roderick, CPO at Next Glass, parent company of Untappd. "It also enriches the consumer experience by significantly enhancing discovery and decision-making. With the improved Producer Beverage Management tool, producers gain greater control over how their products appear on a prominent platform like DoorDash, ultimately opening up new avenues for growth and visibility." This collaboration signals a larger movement in the beverage space to present customers with rich product content from small and independent producers to aid in the discovery and the purchase process. The enhanced beer discovery experience is now available to customers and retailers on the DoorDash platform. Visit www.doordash.com to learn more or download the DoorDash app from the Apple App Store or Google Play. About DoorDash About Untappd For more information please contact: Tyler Kairys
SOURCE Next Glass | ||
Company Codes: NASDAQ:DASH,NASDAQ-NMS:DASH |
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