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Target Announces Limited-time Collection with Woolrich, Blending Iconic Heritage and Trend-forward Style

News Provided by PR Newswire2025-10-14

Target Announces Limited-time Collection with Woolrich, Blending Iconic Heritage and Trend-forward Style

[14-October-2025]

The collection of 100-plus items with the outdoor lifestyle brand spans men's and women's apparel and accessories, home, outdoor gear and food and beverage, starting at $2 and with most items under $40

Woolrich x Target includes the retailer's largest-ever men's capsule in a limited-time offering

For the first time, the retailer will offer three Woolrich x Target items ahead of the launch, exclusively for members of the retailer's paid membership program Target Circle 360

MINNEAPOLIS, Oct. 14, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced the launch of a limited-time collection with Woolrich, the iconic outdoor lifestyle brand known for its signature buffalo check. Woolrich x Target launches Oct. 18 in select Target stores and on Target.com, featuring more than 100 reinvented classics that blend Woolrich's heritage of outdoor craftsmanship with modern style across men's and women's apparel, home, outdoor gear and food and beverage.

The collaboration brings together two design-driven brands, offering a fashion-forward collection that reflects today's cultural shift toward outdoor living and adventure. It includes Target's largest men's capsule ever in a limited-time offering, alongside a broad range of women's styles and lifestyle pieces, with standouts like the Women's Buffalo Check Melton Jacket and Adult Printed Landscape Zip-Up Fleece Jacket. Designed to blend style and function and taking inspiration from the growing urban adventure movement, the assortment leans into modern trends with prices starting at $2, and most items under $40. Explore the lookbook for the full collection.

"Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style," said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines, Target. "From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that's fun and affordable."

Building on two legacies
Known as "the original outdoor clothing company," Woolrich has been outfitting adventurers since 1830, with a legacy rooted in durability, craftsmanship and iconic style. From outfitting Arctic expeditions to becoming a staple in streetwear, Woolrich has inspired generations of open-air wanderers and urban explorers alike.

Meanwhile, Target's leadership as a brand has long been driven by great design, built through decades of investment in owned brands, national brands and partnerships to deliver on-trend design and affordable style. For over 25 years, Target has partnered with trendsetting designers — nearly 200 to date — and expanded into unexpected categories such as beauty, home, food and more, evolving its strategy with cultural and social trends.

The Woolrich x Target collaboration builds on both legacies and celebrates the joy of outdoor living and versatility of adventure-ready fashion, with pieces like the Buffalo Check Outdoor Wearable Throw and Men's Mid-Rise Straight Fit Cargo Pant that blend style and function while surprising with unexpected details. The Woolrich archives provided early inspiration for the team, who incorporated original details, prints and artwork into many Woolrich x Target items. Target guests will find archival Woolrich designs alongside unique additions that include an inflatable kayak, binoculars, mindfulness journals, a new home assortment, plus new and exclusive food and beverage items from Peet's Coffee and Kodiak Cakes — all designed to bring joy and adventure into everyday life.

"For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage," said Heekyun Kim, Woolrich's creative director. "This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all."

Early access on three exclusive items for Target Circle 360 members
For the first time, the retailer will offer three Woolrich x Target items ahead of the launch — the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow and Sheep Print Beanie — exclusively for members of the retailer's paid membership program Target Circle 360. The items will be available for purchase on Target.com Oct. 14-16, while supplies last, before the collection launches Oct. 18 — and are not included in the main collection.

An adventure-fueled campaign and shopping experience
To celebrate the launch, Target will debut an "Adventure Is Wherever You Are" marketing campaign shot in New York City by the retailer's in-house team and featuring style influencer Lauren Wolfe and singer-songwriter David Kushner. The campaign captures the playful, optimistic spirit of the collection, showing how the collection fits seamlessly into everyday moments of exploration, style and self-expression.

The retailer will craft the shopping experience in the same adventurous spirit. Select stores will feature a dedicated Woolrich x Target shopping experience that immerses guests in a world of buffalo check and invites them to explore the collection's cozy textures. On Target.com and the Target app, guests will be greeted with joyful touches that evoke fall and highlight the collection. Target is also making shopping the collection fast and easy with same-day pickup and same-day delivery so guests can grab their gear and get adventuring*.¹

The Woolrich x Target collection is the latest example of Target's commitment to its continued legacy of design partnerships that make quality style and design accessible to all.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

¹ Availability for same-day services will vary based on location and time.