BACK BY POPULAR DEMAND, POP-TARTS® FROSTED CHOCOLATE CHIP COOKIE DOUGH RETURNS TO SHELVES AFTER THREE-YEAR HIATUS
BACK BY POPULAR DEMAND, POP-TARTS® FROSTED CHOCOLATE CHIP COOKIE DOUGH RETURNS TO SHELVES AFTER THREE-YEAR HIATUS |
| [14-October-2025] |
Plus, Pop-Tarts launches first-ever protein innovation, also hitting shelves nationwide this November Key Points:
CHICAGO, Oct. 14, 2025 /PRNewswire/ -- This is not a drill! After years of fan pleas, the #1 most requested flavor across Pop-Tarts® social channels, Frosted Chocolate Chip Cookie Dough, is officially returning to shelves this November. And this time, it's here to stay!
With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it's the same crave-worthy taste fans will remember and new-comers will love. Every bite delivers the perfect mix of nostalgia and indulgence – comforting, familiar and impossible to resist. But the Crazy Good flavor doesn't stop there! Alongside the fan-favorite return, the brand is also debuting Pop-Tarts Protein – a brand-new innovation. With 61% of snackers seeking protein offerings1, these new toaster pastries deliver 10g of protein per serving while staying true to the Pop-Tarts flavor fans crave. A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavors:
"Our fans continue to show us how passionate they are about their favorite flavors, which is how we knew it was time for Frosted Chocolate Chip Cookie Dough to make a comeback," said Leslie Serro, Vice President of Marketing for Pop-Tarts. "At the same time, we're thrilled to introduce Pop-Tarts Protein, our boldest innovation yet. It delivers the same Crazy Good taste people love, now with a bonus of 10 grams of protein per serving." Fans can get their hands on both Pop-Tarts Frosted Chocolate Chip Cookie Dough and Pop-Tarts Protein varieties on shelves nationwide starting this November. Follow @PopTartsUS on your favorite social media platforms to keep up with the latest news – you never know where these new Pop-Tarts flavors may show up. About Kellanova At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com. Kellanova Media Hotline Weber Shandwick 1 Circana Snacks Unwrap April 2025 – Circana Snack Survey 2025, Harmonya Consumer Reviews Sample of ~5000 by Products Within Each Protein Level Latest 365 Days Ending 5/1/25
SOURCE Kellanova | ||
Company Codes: NYSE:K |
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