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TNL Mediagene (NASDAQ: TNMG) and Geniee Form Strategic Partnership to Expand Access to Advertising Creative Solution "Cr.ED "

News Provided by PR Newswire2025-10-16

TNL Mediagene (NASDAQ: TNMG) and Geniee Form Strategic Partnership to Expand Access to Advertising Creative Solution "Cr.ED"

[16-October-2025]

– The Company's leading Japanese media subsidiary, Mediagene Inc., has formed a strategic partnership with leading Japanese AdTech company Geniee to expand the reach of its successful advertising creative solution Cr.ED

– Partnership enables wider distribution of the Company's Cr.ED product, a data-powered creative platform and SaaS service that helps marketers create rich and engaging interactive digital advertisements more efficiently

– Cr.ED offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan, including major luxury and automotive companies, with significantly enhanced engagement and click-through metrics compared to traditional banners

– Collaboration will combine Geniee's large-scale ad distribution technology and network with the Company's cross-market creative expertise to provide a seamless, high-impact advertising experience from creation to delivery

– Initiative aligns with Company's aims to accelerate marketing innovation in Japan

TOKYO, Oct. 16, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced that its leading Japanese media subsidiary, Mediagene Inc. ("Mediagene"), has formed a strategic partnership with leading Japanese AdTech company Geniee, Inc. ("Geniee") to expand the reach of the Company's successful advertising creative solution Cr.ED.

Cr.ED is a data-powered creative platform and SaaS service that helps marketers create rich and engaging interactive digital advertisements more efficiently. It allows users to quickly generate interactive ad formats with pre-made modules, rather than coding them from scratch, and connects directly to various ad platforms. The platform was developed by the Company's subsidiary Ad2iction and aims to improve user engagement and advertising effectiveness through creative, interactive and data-driven ad modules. Cr.ED offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan, including major luxury and automotive companies. Cr.ED empowers advertisers and publishers to move beyond static banner ads and deliver more engaging digital experiences with the interactive ad formats demonstrating significantly higher click-through rates ("CTR") compared with traditional banner ads.

Geniee is a leading Japanese AdTech company that provides platforms for both online publishers and advertisers. Its main services include a Supply-Side Platform ("SSP") to help publishers maximize ad revenue and a Demand-Side Platform ("DSP") to help advertisers reach a high-quality audience. The company also offers marketing automation and other data-driven solutions for businesses in Japan and across Asia. Serving over 5,900 active clients, Geniee is recognized for the strength of its offering and its focus on end-to-end customer success. Geniee's valuable infrastructure and know-how includes proprietary ad-serving logic, cutting-edge DX and marketing techniques cultivated with top-tier marketers, unique product features and consistent product enhancements to incorporate customer feedback.

By partnering with Geniee, the Company aims to bring Cr.ED's advanced creative capabilities to a wider range of advertisers and publishers in Japan. Through this collaboration, the two companies will combine Geniee's large-scale ad distribution technology and network with the Company's cross-market creative expertise to provide a seamless, high-impact advertising experience from creation to delivery.

"Cr.ED has achieved remarkable success in Taiwan, delivering rich interactive advertising experiences to more than 500 clients at significantly enhanced engagement and click-through metrics. Building on this strong track record, we are truly excited to expand this proven solution to the Japanese market in partnership with Geniee, one of Japan's leading AdTech companies," Co-Founder & CEO Joey Chung commented.

"By combining Geniee's technological infrastructure and know-how with our innovative Cr.ED product and cross-market creative expertise, we aim to deliver new value to advertisers and publishers and further accelerate innovation within Japan's digital advertising landscape. We are confident that this collaboration will mark an important step forward in redefining the creative possibilities of digital advertising in Japan," Co-Founder & President Motoko Imada added.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

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