This World Prematurity Day, Pampers is enabling essential moments of bonding, as 92% of parents of premature babies said that physical touch made them feel more connected to their little ones[1]
This World Prematurity Day, Pampers is enabling essential moments of bonding, as 92% of parents of premature babies said that physical touch made them feel more connected to their little ones[1] |
| [18-November-2025] |
LONDON, Nov. 19, 2025 /PRNewswire/ -- Touch is crucial to all babies' development, but with skin twice as thin as that of a full-term baby, premature babies' skin can often be very fragile[2]. Despite this vulnerability, skin-to-skin contact is crucial for their development, as it significantly boosts oxytocin[3] levels, an important hormone for familial bonding.
However, almost two-thirds (63%) of parents surveyed said they felt unsure about how to conduct these moments of touch and comfort with their little one when they first arrived on a neonatal unit, with many also feeling unprepared (81%) and nervous (72%)[1]. Pampers Preemie Protection nappies have been developed with neonatal nurses and parents to be extra gentle on even the most fragile of skin. Designed to fit around medical lines and leads, the nappies aim to make changing easier and support up to 6 hours of leakage protection to help keep babies' delicate skin protected. These nappies help to enable more of these essential moments of connection and bonding, with 94% of parents confirming that a nappy designed specifically for premature babies made it easier for them to provide care with confidence[1]. Since 2017, Pampers has donated more than three million nappies to UK hospitals, pharmacies and parents, and continues to support Bliss, the UK's leading charity for babies born premature and sick, helping families with essential support and resources during their time of need. To make Pampers Preemie Protection nappies even more accessible for parents and carers of premature babies, Pampers has partnered with Tesco Pharmacy to offer the nappies for free in over 350 of their pharmacies across England, Scotland and Wales during pharmacy opening hours. What's more, parents and guardians across the UK can show their support by purchasing a pack of Pampers nappies or nappy pants in Tesco between 27th October and 9th December 2025. For every pack purchased, Pampers will donate a Pampers Preemie Protection nappy in the UK (T&Cs apply). This World Prematurity Day, Pampers is partnering for a second year with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to continue to raise of awareness of her prematurity experience and Pampers Preemie Protection nappies. Oti says, "I am so proud to be partnering with Pampers again this year, having had first-hand experience of using the Pampers Preemie Protection nappies during the eight weeks that my daughter spent on a neonatal unit. These nappies allowed my husband and I to have special bonding moments whilst changing her, safe in the knowledge that that they were helping to keep her delicate skin protected. I look back at those memories so fondly, as I feel it helped establish the strong bond we have today." For more information, please visit https://pampersforpreemies.pampers.co.uk/ or www.bliss.org.uk. To find your nearest Tesco Pharmacy, visit tesco.com/pharmacy. www.facebook.com/PampersUKIre PRESS CONTACTS: About Pampers® Pampers, together we make babies' world better. ABOUT PROCTER & GAMBLE About Bliss Photo - https://mma.prnewswire.com/media/2820138/Pampers_Oti_Mabuse.jpg [1] Pampers Prematurity Research October 2025
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Company Codes: NYSE:PG |
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