BetRivers Launches Alberta Pre-Registration and Unveils Exclusive Nationwide Campaign with CBC
BetRivers Launches Alberta Pre-Registration and Unveils Exclusive Nationwide Campaign with CBC |
| [06-February-2026] |
TORONTO, Feb. 6, 2026 /CNW/ - BetRivers, the online casino and sportsbook brand operated by Rush Street Interactive (RSI) (NYSE: RSI), today announced the launch of its Alberta pre-registration page (http://ab.betrivers.ca/), giving players the opportunity to sign up for early access and an exclusive offer ahead of the province's anticipated regulated iGaming market launch.
The Alberta pre-registration launch coincides with BetRivers' sponsorship of CBC/Radio-Canada's broadcast of the Olympic Winter Games Milano Cortina 2026, marking the third Olympic Games in which BetRivers has collaborated with CBC, the exclusive Canadian broadcaster of the Olympic Games. As part of the partnership, BetRivers is the only sports betting and online gaming partner, reinforcing the brand's long-term commitment to the Canadian market. "Canada continues to be a priority growth market for BetRivers, and Alberta represents an exciting next step," said Richard Schwartz, CEO at Rush Street Interactive. "With an office and large employee base in Toronto and a growing presence across the country, we've been building and investing in Canada for years. We've seen strong momentum in Ontario since launching in 2022, and through our continued partnership with CBC and our Olympic activations, we're showing that we're all-in on Canada for the long term." As part of the CBC/Radio-Canada partnership for Milano Cortina 2026, CBC's 'The Game,' presented by BetRivers, is set to return. This popular, free-to-play daily trivia experience will be seamlessly integrated into CBC's Olympic coverage. Fans across Canada will have the opportunity to test their Olympic knowledge each day for a chance to win premium prizes, including an all-expenses-paid getaway to the Mexican Riviera, courtesy of BetRivers. The activation reflects BetRivers' belief that gaming should be fun, interactive, and entertaining, whether players are watching the coverage or engaging with the brand. This focus on entertainment extends across the BetRivers platform, which is differentiated by a wide range of unique and extra gamified rewarding experiences designed to keep play fresh and engaging. From exclusive features like Rush Packs and Wheel Spins to Slot Tournaments, Bingo Tournaments, and more, BetRivers brings rewarding game mechanics and competition into every part of the player experience. "Our philosophy is simple, everything should feel like entertainment," added Brian Sapp, CMO at Rush Street Interactive. "Whether it's how players interact with our platform or how fans engage with us during the Olympics, we focus on making every moment more dynamic, entertaining, and rewarding." Since launching in Ontario in 2022, BetRivers has continued to see strong growth, driven by its slots-first casino approach and commitment to product quality. The BetRivers app currently holds a 4.8 out of 5 rating in the Canadian App Stores, reflecting high player satisfaction across casino and sportsbook offerings. Albertans can now visit http://ab.betrivers.ca/ to pre-register and receive updates, early access notifications, and an exclusive offer ahead of the anticipated Alberta launch. Ontario players can visit https://on.betrivers.ca/ to play BetRivers today. About BetRivers About RSI
SOURCE Rush Street Interactive, Inc. | ||
Company Codes: NYSE:RSI |
