WORLD PREMIERE OF UNIVERSAL THEME PARKS: THE EXHIBITION OPENS AT THE FRANKLIN INSTITUTE ON FEBRUARY 14
WORLD PREMIERE OF UNIVERSAL THEME PARKS: THE EXHIBITION OPENS AT THE FRANKLIN INSTITUTE ON FEBRUARY 14 |
| [13-February-2026] |
GROUNDBREAKING NEW EXHIBITION GOES INSIDE THE IMMERSIVE WORLD OF THEME PARKS, SHOWCASING SOME OF UNIVERSAL'S MOST ICONIC ATTRACTIONS, INCLUDING The Wizarding World of Harry Potter™, Jaws, Illumination's Minions, The Secret Life of Pets and Sing, Jurassic World, DreamWorks Animation's How to Train Your Dragon, Universal Monsters and SUPER NINTENDO WORLD™ PHILADELPHIA, Feb. 13, 2026 /PRNewswire/ -- Universal Theme Parks: The Exhibition, a groundbreaking new exhibit that takes guests inside the immersive and innovative world of Universal Destinations & Experiences' theme parks, makes its world premiere at The Franklin Institute in Philadelphia on February 14, 2026, in partnership with Comcast NBCUniversal.
The all-new behind-the-scenes exhibition celebrates the storytelling, innovation, and world-building behind Universal's legendary creations, from The World-Famous Studio Tour to the latest Universal Epic Universe. It is the first exhibit of its kind to offer an inside look at artifacts, costumes, and props while immersing guests in the creative process that brings Universal's most iconic experiences to life. "Universal Theme Parks: The Exhibition is a trailblazing concept that pulls back the curtain on an industry that entertains and thrills millions, revealing the science, innovation, and creativity in some of the most epic experiences in themed entertainment," said Larry Dubinski, President and CEO, The Franklin Institute. "The exhibition brings beloved moments to life in new and exciting ways, delivering a truly unique and fun experience that we are proud to present as a world premiere in 2026." Created by The Franklin Institute in partnership with Comcast NBCUniversal, the exhibition highlights the innovative spirit that has fueled Universal's legacy in immersive entertainment. It showcases Universal's rich history of developing exciting, creative attractions and transforming iconic franchises into unique and memorable experiences. "At Comcast NBCUniversal, we believe that creativity, technology, and connection can transform bold ideas into unforgettable experiences," said Dalila Wilson-Scott, EVP and Chief Impact & Inclusion Officer, Comcast. "Through our partnership with The Franklin Institute, Universal Theme Parks: The Exhibition celebrates the remarkable innovation of Universal Destinations & Experiences with Philadelphia in an inspiring way." ABOUT THE EXHIBITION Beginning with the intro "tram" experience, multimedia features bring Universal's legacy to life with archival footage, photos, and behind-the-scenes moments. Throughout the galleries, guests will program an animated figure, experiment with projection mapping, call a live show, and more. They will see objects, props, design models, mood boards, and production materials that illustrate the stages of design and the creation of theme parks and experiences—from the earliest idea to the finishing touches. Immersive photo ops will place guests inside a ride vehicle, alongside a walk-around character, in a classic Jaws storyboard, and with Nintendo's iconic Super Mario™ ? Block. Video shorts featuring storyboard artists, lighting designers, prop masters, and others will offer a rare glimpse into the universe of innovation driven by the creative forces that push the boundaries of themed entertainment. "The themed entertainment industry is innovative and future-ready, and has never been explored this way before," said Abby Bysshe, Chief Experience and Strategy Officer, The Franklin Institute. "We curated this exhibition so that every object tells a story, and every interactive introduces a creative concept, all within a fun, hands-on environment. Guests aren't just observing how theme parks are made—they are stepping into the process. Working with talented partners like MDSX and Universal Destinations & Experiences has been incredible, and we are extremely proud of the experience that unfolds within this exhibition," she added. GALLERY THEMES An Unconventional Spirit showcases the innovative spirit that has fueled Universal's century-long effort to push the boundaries of immersive entertainment. "Universal Destinations & Experiences is driven by a commitment to innovation, creativity and storytelling. We are excited to partner with The Franklin Institute on this new exhibition offering a behind-the-scenes look at how our teams bring awe-inspiring, immersive experiences to life for our guests," said Page Thompson, President – New Ventures, Universal Destinations & Experiences. The Franklin Institute proudly presents the world premiere of Universal Theme Parks: The Exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center from February 14 through September 7, 2026. The exhibit was created in collaboration with the award-winning creative design firm MDSX. Comcast NBCUniversal is the local presenting sponsor, and PECO, the proud corporate partner of The Franklin Institute, is the associate sponsor of the exhibition. The exhibition is slated to tour North America after its Philadelphia run. NOTES TO THE EDITORS: Early exhibit images are available in high resolution and for download in the exhibit press kit. Universal Theme Parks: The Exhibition is open daily from 9:30 am-5:00 pm, with evening hours Thursday – Saturday. Daytime Tickets include admission to The Franklin Institute: Adult: $47; Teen (age 13-17): $43; Child (age 3-12): $41. Evening Tickets are $25 for all ages; exhibit admission only. Tickets are timed and dated, and advance ticket purchase is strongly recommended at www.fi.edu or by calling 215.448.1200. About The Franklin Institute About Universal Destinations & Experiences (UDX) About Comcast Corporation
SOURCE The Franklin Institute | ||
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