Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences
Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences |
| [09-April-2026] |
Under Armour and DICK'S to collaborate on activations across Unrivaled Sports properties, events and programming NEW YORK, April 9, 2026 /PRNewswire/ -- Unrivaled Sports, the nation's leader in youth sports experiences, today announced landmark partnerships with Under Armour (NYSE: UAA) and DICK'S (NYSE: DKS), two of the most influential brands in sports, deepening its commitment to elevating the athlete experience and further strengthening Unrivaled Sports' leadership in the youth sports ecosystem.
Through these partnerships, Unrivaled Sports will collaborate with Under Armour and DICK'S to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide. Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game. "These strategic partnerships and sponsorship models are incredibly meaningful as we strive to change the world of youth sports — by creating inspiring, inclusive, and memory-making experiences for young athletes everywhere, for boys and girls, across multiple sports, and across the country," said Andy Campion, Chief Executive Officer & Chairman of Unrivaled Sports. Unrivaled Sports, Under Armour and DICK'S will collaborate on a series of integrated, experiential activations designed to bring the partnerships to life for participants and fans with a broader roadmap of initiatives to follow throughout the year and beyond. Initial tentpole efforts are tied to Ripken Nationals, a premier 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences like never before, including:
Additionally, Under Armour is now the exclusive performance apparel partner of Ripken Nationals and the Ripken Nationals Championship. All youth athletes playing in Ripken Nationals qualifiers and the Ripken Nationals Championship, as well as all marquee Unrivaled Baseball baseball events, will be outfitted with Under Armour apparel. Under Armour is also the official performance apparel partner for Unrivaled Flag events, including the Youth Flag Football World Championships and the High School Girls National Flag Football Competition, which features 5on5 and 7on7 tournaments, round robin games, playoffs and championships. "Under Armour is proud to partner with Unrivaled Sports," said Craig Cummings, Under Armour Vice President, Team Division. "Unrivaled showcases a level of excellence in youth sport and Under Armour's committed to helping drive innovation and performance by delivering the best product and experiences for young athletes at Unrivaled tournaments and events." In addition to the athlete-focused moments, DICK'S will serve as the Presenting-Level Sponsor of Ripken Nationals and the Ripken Nationals Championship, and deliver a premium brand presence throughout the tournament. GameChanger will also provide livestream coverage tied to marquee moments, including Ripken Nationals qualifiers and the Ripken Nationals Championship at Cooperstown All Star Village. "Supporting youth sports is central to who we are at DICK'S," said Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S. "This partnership with Unrivaled Sports allows us to show up for young athletes in new ways by elevating their tournament experience, celebrating their achievements and creating moments that mirror the biggest stages in sport. By investing in these moments, we're helping empower the next generation of athletes and reinforcing our commitment to the future of the game." By bringing together three leaders in sport, Unrivaled Sports is leveraging its platform to build a more elevated experience for young athletes, and to continue creating new programs, moments and opportunities that raise the standard for youth sports at scale. About Unrivaled Sports Learn more at unrivaledsports.com and follow @unrivaled.sports. About Under Armour About DICK'S Sporting Goods, Inc. Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
SOURCE Unrivaled Sports | ||
Company Codes: NYSE:DKS,NYSE:UAA |
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