RAISE A GUINNESS, "THE WORLD'S CUP, " TO SOCCER FANS EVERYWHERE THIS SUMMER
RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER |
| [18-May-2026] |
Guinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, "The world's cup" NEW YORK, May 18, 2026 /PRNewswire/ -- Soccer has a funny way of turning strangers into teammates, quiet bars into choirs and 90 minutes into a very good reason to gather. Guinness believes there's a place for every kind of soccer fan, and when fans come together for the game, there's often one unmistakable pint at the center of it all. Rooted in generations of game day gatherings, Guinness has long been part of the way fans watch soccer around the world. From local pubs to living rooms, game day is about more than the final score. It's about the people beside you, the bartender who knows when the next round is coming, the friends you arrived with and the strangers who feel like teammates by the final whistle. As soccer takes center stage across the U.S. this summer, Guinness, the Official Beer of the Premier League, is paying homage to an ad from the brand's history to celebrate a new generation of fans gathering over the game. First introduced during the summer of 1990 as "The world's cup… well in hand," the original ad marked Ireland's first appearance on the world stage and arrived on the cusp of soccer's next chapter. Two years later, the Premier League was born, taking the beautiful game deeper into pubs, homes and around the globe. Today, more than three decades later, Guinness is still celebrating the moments that bring fans together — the pints, the pubs, the jerseys and the rituals that make watching the game feel bigger when shared. Because no matter who you support, how long you have followed the sport, or where you are watching from, there's always room for you with Guinness. "Soccer is at its best when everyone feels part of it, and Guinness has always stood for that same spirit of togetherness," said Karissa Downer, Director of Guinness. "Whether you're an avid supporter or simply here for a good time, Guinness makes game day feel more welcoming, more connected and more memorable. With 'The world's cup,' we are celebrating the pubs, pints and bartenders who turn every match into a moment worth sharing. The beautiful game deserves a beautiful pint and a room full of fans to enjoy it with." Guinness is bringing "The world's cup" to every corner of game day this summer.
Guinness has a few surprises still to reveal. Because every fan deserves a better view of the action, Guinness will soon unveil a limited-edition innovation built for the beautiful game. Follow @GuinnessUS to stay up to date on the latest. Whether you're watching from a packed pub, your own living room or anywhere else fans gather, Guinness is raising "The world's cup" to the shared rituals that make soccer special. Because the game may divide loyalties, but the pint brings everyone together. Please sip responsibly. Full suite of assets available here. About Guinness North America About ART OF About Diageo Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. MEDIA CONTACTS: Kelly Pepe, DIAGEO
SOURCE GUINNESS | ||
Company Codes: LSE:DGE,NYSE:DEO |
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