Designer Rachel Zoe and Aflac make fashion statement to urge Americans to check for cancer
Designer Rachel Zoe and Aflac make fashion statement to urge Americans to check for cancer |
| [29-June-2026] |
New "Fit Checks" campaign embeds cancer risk education directly into a wearable design to make early detection part of everyday life COLUMBUS, Ga., June 29, 2026 /PRNewswire/ -- Aflac, a pioneer and leader in cancer insurance for seven decades, today announced the launch of Fit Checks, an innovative new awareness campaign developed with fashion designer Rachel Zoe, transforming a familiar pattern into an interactive pathway to understanding cancer risk and educating on the importance of screenings.
At the center of the campaign is a first-of-its-kind garment designed by Rachel Zoe that features a custom checkered pattern with a QR code seamlessly integrated into the design, turning everyday fashion into a health activation tool. The limited-edition garment, when scanned, connects consumers directly to CheckForCancerNow.com, a new website dedicated to increasing awareness of the value of cancer screenings. "For too many people, cancer screenings remain something they'll get around to when it is convenient," said Virgil Miller, president, Aflac Incorporated and Aflac U.S. "Fit Checks is designed to change that by driving awareness from an unexpected place: the clothes we wear. By partnering with well-known designer and media star Rachel Zoe, we're creating a new way to meet people in unexpected places with a powerful message, spark action and make conversations about early detection a part of everyday life." The campaign comes at a time when too many Americans continue to delay preventive care. According to the 2025 Aflac Wellness Matters Survey, roughly 3 in 5 Americans (59%) admit to avoiding important health screenings, while 9 in 10 Americans (94%) say they have delayed a checkup or recommended health screening. These findings reinforce the urgent need to make early detection more approachable, accessible and actionable. "Fashion has always been a way for people to express themselves, but it can also be a powerful way to break through in culture and start important conversations," said Rachel Zoe. "What drew me to this campaign was the opportunity to create something that feels stylish and meaningful at the same time. If fashion can inspire people to check for cancer, we are making fashion not only wearable but purposeful as well." To kick off Aflac's partnership with Zoe, the company has released, on social media, a brief video previewing the anticipated campaign which launches later this year, showing how her newly designed garment will signal a broader plea to encourage potentially lifesaving cancer screenings. Consumers can take the first step toward understanding their cancer risk by visiting CheckForCancerNow.com to learn more about early detection and why it is so important to check for cancer. "Fashion occupies a unique place in culture, creating opportunities to reach people beyond traditional settings. Through Fit Checks, Aflac, a leading provider of cancer insurance in the United States and Japan, is leveraging that cultural relevance to make cancer awareness more visible, and to drive action," Miller said. Fit Checks is part of Aflac's broader Check for Cancer movement, which aims to associate the checkered patterns people see every day with a movement to increase cancer screenings. The goal is to increase screenings in the U.S. by 10% over the next 10 years. To learn more, visit www.CheckForCancerNow.com. FAQs about the Check for Cancer initiative and Fit Checks campaign
ABOUT AFLAC INCORPORATED 1 LIMRA 2025 U.S. Supplemental Health Insurance Total Market Report Media contact: Darcy Brito, 706-505-9762 or dbrito@aflac.com Aflac WWHQ | 1932 Wynnton Road | Columbus, GA 31999
SOURCE Aflac | ||
Company Codes: NYSE:AFL |
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