Alaska Airlines, Inc. selects 737-800s to strengthen Hawaiian Airlines' Neighbor Island service, enhancing the guest experience and increasing capacity
Alaska Airlines, Inc. selects 737-800s to strengthen Hawaiian Airlines' Neighbor Island service, enhancing the guest experience and increasing capacity |
| [21-July-2026] |
HONOLULU, July 21, 2026 /PRNewswire/ -- Alaska Airlines, Inc. today announced the future fleet plan for Hawaiian Airlines' Neighbor Island flying – a modern fleet of Hawaiian-branded Boeing 737-800 aircraft that will replace Hawaiian's retiring Boeing 717 fleet, delivering a significantly improved guest experience and greater reliability for Hawai'i and the Hawai'i traveler.
The 737-800 aircraft will feature a modern premium onboard experience that includes:
"Neighbor Island service is part of the fabric of life in Hawai'i, and we know how deeply our guests, employees and communities care about its future," said Diana Birkett Rakow, CEO of Hawaiian Airlines. "This decision reflects our commitment to invest in Hawai'i for the long term, to strengthen Hawaiian Airlines and to honor the local expertise, culture and care that have made Hawaiian the airline of Hawai'i for nearly a century." The future fleet will carry the Hawaiian brand and focus on Neighbor Island service, based in Honolulu (HNL). The airline's plan is for these aircraft to be flown by Honolulu-based pilots and flight attendants once the integration is complete, sustaining the safe, reliable and frequent service Hawai'i residents depend on for work, school, family, medical care and everyday life across the Islands while delivering a more modern and premium onboard experience for all guests. Neighbor Island flying is uniquely demanding, with short segments, frequent daily cycles and operations in a salt-air environment. The 737-800 is a durable, reliable and proven aircraft with airframes and engines that can withstand the high cycles of Neighbor Island operations, while enabling the airline to maintain capacity to meet demand with a full schedule of frequent departures from morning to evening. "The 737-800 gives us a proven, capable platform for the next chapter of Neighbor Island flying," said Jim Landers, Head of Hawai'i Operations. "It is well suited to the operational needs of the Islands and gives our teams a clear path to transition from the 717s while continuing to deliver the reliable service our guests expect." The goal is to begin the fleet transition in 2028 and move quickly to bring this additional capacity and enhanced experience to our guests. Additional details will be shared as planning continues. To sustain frequency and capacity and meet the needs of Hawai'i's communities in the near-term, prior to the transition, Alaska will supplement 717 Neighbor Island flying with 737 capacity. Starting in October, one Alaska-branded 737 aircraft will fly three round trips per day between Honolulu and Kahului (OGG). This 737 will operate out of Terminal 1 at Honolulu's Daniel K. Inouye International Airport, and guests will be able to check in at Terminal 1. The fleet decision is a key step in Alaska Accelerate, Alaska Air Group's strategic plan to deliver long-term growth by strengthening the company's dual-brand strategy, expanding the reach of Hawaiian Airlines and investing in the markets that matter most to guests. Strength in Hawai'i and continued investment in the Hawaiian Airlines brand are central to that plan. Since combining Alaska Airlines and Hawaiian Airlines, the company has continued to invest in Hawai'i, strengthening connectivity through a broader network, launching a new, more valuable loyalty program, improving technology, planning a new Honolulu lounge and airport improvements across Hawai'i, and elevating the guest experience while deepening its commitment to local communities. The future Neighbor Island fleet builds on that journey, serving Hawai'i better together while honoring and sustaining two strong and beloved brands. "We fly for Hawai'i and have the privilege of serving and representing Hawai'i through the Hawaiian Airlines brand, which will be reflected across even more flights as our operational integration continues. Investment in a dedicated Hawaiian Airlines-branded 737-800 fleet is about more than aircraft. It is about protecting the connections that make life possible across the islands and ensuring Hawaiian remains strong for the future," added Birkett Rakow. About Alaska, Hawaiian and Horizon
SOURCE Alaska Airlines | ||
Company Codes: NYSE:ALK |
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