Reese's Flips the Script on Fall Coffee
Reese's Flips the Script on Fall Coffee |
| [21-August-2026] |
A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink HERSHEY, Pa., August 21, 2026 /PRNewswire/ -- Reese's is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, Reese's is dropping the limited-time Reese's Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of Reese's Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done the Reese's way, with chocolate and peanut butter at the center and a playful nod to the Halloween candy fans wait for every year.
Bringing Reese's Pumpkins beyond the candy aisle called for the right coffee partner. The Nitro Bar has built a loyal following around inventive drinks and a community that shows up for what is new and next in coffee. For its first foray into NYC before their anticipated opening in 2027, The Nitro Bar is partnering with Reese's to turn one of Halloween's most iconic flavors into a limited-time coffee drop made for the way fans discover, share and talk about food today. Three Ways to Enjoy the Reese's Pumpkins PB Whip Latte
"Fall coffee season gets a lot of attention, but it usually follows the same script," said Melissa Blette, Senior Brand Manager, Reese's Brand, The Hershey Company. "As the No. 1 Halloween candy, Reese's belongs in that conversation — so we're here to rewrite it. Together with The Nitro Bar, we've taken the classic chocolate and peanut butter combination fans love and turned it into a sippable seasonal ritual with the Reese's Pumpkins PB Whip Latte. This isn't pumpkin spice with a new label. It's our pumpkin in a cup — fun, fall-forward and unmistakably Reese's." "I cannot tell you how pumped we were when Reese's reached out to work together. Collaborating with a brand so timeless to reimagine what is expected of Fall was an opportunity we never thought possible. This was such a fun way to bring their iconic chocolate and peanut butter flavor into coffee, and make something that feels playful, unexpected and true to both brands," said Audrey Finocchiaro, founder of The Nitro Bar. Halloween is one of the most anticipated seasons of the year for Reese's fans, and Reese's Pumpkins remain one of the most iconic treats of the season. Whether fans try the latte in New York City, order it at The Nitro Bar or recreate it at home, the collaboration gives them a new way to enjoy the chocolate and peanut butter flavor they love in a seasonal coffee moment. FAQs Where can I get the Reese's Pumpkins PB Whip Latte? Why did Reese's partner with The Nitro Bar? Is this a pumpkin spice latte? Why launch a coffee collaboration? What is the top Halloween candy? What is Halloween anticipation? How are people celebrating Halloween? What's changing? Pricing is at the sole discretion of the retailer. 1 Reese's was the top-selling Halloween candy brand during the 10-week period ending 11/2/25, according to Circana (Total US MULO + Convenience) About The Hershey Company Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil. For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education. To learn more visit: www.thehersheycompany.com About The Nitro Bar With winter fast approaching, the days of the cart were numbered. Audrey and Sam started the search for nitro's forever home. From there they quickly partnered with local restaurants, breweries and farm stands to get their nitro cold brew on tap. Come that spring over 50 local spots carried their magic bean juice. Little did they know their story was just beginning. In the winter of 2018 they opened up their first brick and mortar location in Dash Bicycle Shop on the West End of Providence, Rhode Island. Soon this 600 square foot space would be packed with locals lining up to get their hands on their craft lattes and breakfast sandwiches. Fast forward to today—with 3 (soon to be 5) brick and mortar locations, over 60 incredible team members, and 70+ tap locations, Nitro has become a Rhode Island (and soon to be New York City) staple. To learn more visit: https://thenitrocart.com/
SOURCE The Hershey Company | ||
Company Codes: NYSE:HSY |
View original content to download multimedia:
