THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER
THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER |
| [24-August-2026] |
Strengthened Leadership Team Marks Next Step in Company Turnaround Plan DUBLIN, Ohio, Aug. 24, 2026 /PRNewswire/ -- The Wendy's Company (Nasdaq: WEN) announced the appointment of Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. He will report to President and Chief Executive Officer Bob Wright and serve on the Wendy's Senior Leadership Team. Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the organization after a transition period with Hassan over the coming weeks.
Hassan brings more than three decades of global marketing, customer experience, digital transformation and brand-building leadership to Wendy's, with deep experience across restaurants, technology and consumer brands. He previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald's, where he helped modernize marketing, strengthened digital and loyalty engagement, and put customer-first insights at the center of culturally relevant campaigns and menu innovation. Prior to McDonald's, Hassan has held several senior leadership roles with prominent U.S. consumer brands and agencies where he built an impressive track record of repositioning brands, improving the customer experience and using data-driven marketing to create deeper customer relationships and measurable business impacts. "Tariq's appointment is another meaningful step in returning Wendy's to profitable growth," said Bob Wright. "He is a proven brand and team builder with a distinctive ability to connect culture, technology and consumer insight to drive measurable growth. He has demonstrated the impact that highly effective marketing, digital activation, menu innovation and culturally relevant brand engagement can have on restaurant performance and customer loyalty. He will be instrumental in sourcing and developing talent and building new capabilities in the organization to help Wendy's recapture its position as the quality leader in the QSR industry." "Wendy's is an iconic American brand that has something special most brands spend decades trying to build, a real point of view that our customers genuinely feel," said Hassan. "My focus will be on reigniting that passionate connection with our brand to show up more powerfully in every experience, everywhere our fans meet us. Working alongside Bob, the leadership team, our franchisees and restaurant teams, I see enormous opportunity to reshape how we tell this story, starting with the food itself, to drive growth for our customers, our franchisees, and our shareholders." Wright also recognized Lindsay Radkoski for her service and leadership. "On behalf of the Wendy's Board and leadership team, I want to thank Lindsay for her many contributions over the past 15 years," Wright said. "Lindsay's commitment to Wendy's and dedication to our customers, franchisees and Company have always been a hallmark of her service. We are grateful that she will support a smooth transition and wish her continued success." Forward-Looking Statements About Wendy's *Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets. Investor Contact: Media Contact:
SOURCE The Wendy's Company | ||
Company Codes: NASDAQ-NMS:WEN,NASDAQ:WEN |
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