Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE
Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE |
| [01-September-2026] |
The new chocolate bar launches with Salted Caramel and Affogato flavors HERSHEY, Pa., September 1, 2026 /PRNewswire/ -- Hershey's announces the launch of Hershey's Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the Hershey's chocolate experience fans already know and love. To celebrate the launch, Hershey's is teaming up with global girl group KATSEYE for a new campaign that gives the group's signature "Pinky Up" gesture with a Hershey's twist. The commercial ad encourages consumers to turn the simple act of choosing a chocolate bar into an expression of individuality. Fans can watch the campaign spot on YouTube HERE. Elevating Everyday Moments with KATSEYE
"We've teamed up with Hershey's to always find joy in the little moments, whether we're traveling, rehearsing, or spending time together," said KATSEYE. "We love that Hershey's Creme Bars make those moments feel a little more fun. The partnership felt natural because it's about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself." Your Happy Place Just Got a Little Sweeter Fans will have opportunities to try the bars through sampling and pop-up experiences later this fall. Hershey's is also partnering with Uber around select cultural moments, helping consumers discover Hershey's Creme Bars while they are out, on the move and making plans with friends. "This Hershey's Creme Bar launch is more than introducing a new chocolate bar. It's about celebrating the small choices that help people express themselves and create moments of happiness throughout their day," said Katrina Vatter, Senior Brand Manager, The Hershey Company. "From the trend-forward flavors to our partnership with KATSEYE, Hershey's Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own." FAQs What flavors are available? Salted Caramel combines a rich caramel flavor with balanced sweetness and a creamy, melty bite that's easy to love. Affogato delivers a fun coffeehouse-inspired twist with a dual-layer filling featuring espresso-flavored caramel and sweet vanilla creme, creating a flavor experience that's both familiar and unexpected. What makes Hershey's Creme Bars different from other Hershey's chocolate bars? Who is KATSEYE and what is the "Pinky Up" gesture? How did the collaboration between Hershey'sand KATSEYE come together? When and where are the Hershey's Creme Bars available? About The Hershey Company Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil. For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education. To learn more visit www.thehersheycompany.com. Follow: Pricing is at the sole discretion of the retailer.
SOURCE The Hershey Company | ||
Company Codes: NYSE:HSY |
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